'Elaboration likelihood model' presentation slideshows

Theory-based Education

Theory-based Education. COMT 492-02. Overview . Why we need theories How to select a theory Pros & cons of theories Common theories Example Lessons learned. Types of theories?. Linguistic How we word messages determines whether people will pay attention & respond

835 views • 53 slides

Social Behavior

860 views • 49 slides

AGENDA

561 views • 47 slides

Chapter 13 - Social Influence and Persuasion

Chapter 13 - Social Influence and Persuasion. Two Types of Social Influence Techniques of Social Influence Persuasion Resisting Persuasion. Social Influence and Persuasion. James Warren Jones Jonestown (1978)

1.28k views • 39 slides

Chapter 8 Attitude Change and Interactive Communications

505 views • 39 slides

Chapter Overview

Consumer purchase process Consumer buying environment Traditional factors affecting consumer buying Recent trends in consumer behavior. Chapter Overview. 3. Consumer Buying Behavior. Discussion Slide. Why are consumers willing to pay $2.00 for a cup of coffee?

334 views • 33 slides

Theories and Models of Persuasion

1.41k views • 29 slides

Chapter Twenty-Four

Chapter Twenty-Four. The Persuasive Speech. Chapter Twenty-Four. Table of Contents What Is a Persuasive Speech? The Process of Persuasion Classical Persuasive Appeals Contemporary Persuasive Appeals. What Is a Persuasive Speech?.

546 views • 27 slides

How does advertising influence us?

How does advertising influence us?. Juliette Defoux Magali Orban Group F. 1. The different types of advertising. Informative & persuasive advertising. Arouse and hold interest. Capture attention. Provoke the desire. Make you Buy. 1. The different types of advertising.

389 views • 25 slides

Hazel Gilbert Research Department of Primary Care and Population Health UCL Medical School

Can we involve smokers who are unmotivated to quit in quitting activity?. Hazel Gilbert Research Department of Primary Care and Population Health UCL Medical School. Overview. Principles of tailoring Escape study Baseline characteristics and follow-up assessment. Self-help Materials.

357 views • 23 slides

Persuasion

508 views • 22 slides

The Consumer Audience

The Consumer Audience. Part 2: Planning and Strategy Chapter 5. Need recognition Information search Evaluation of alternatives Purchase decision Postpurchase evaluation. The consumer recognizes the need for a product Advertising should activate or stimulate this need.

599 views • 21 slides

Journalism 614: Attitudinal Perspectives on Opinion Expression

Journalism 614: Attitudinal Perspectives on Opinion Expression . Outline for today. Key concepts: beliefs; attitudes; values; opinion Behavioral approach: classical conditioning Cognitive processing: ELM; heuristics Consistency theories: balance theory; cognitive dissonance

325 views • 21 slides

Mac vs. PC

292 views • 17 slides

Theories and Models for Health Promotion Interventions

Theories and Models for Health Promotion Interventions. Build a solid foundation for the house. Definitions.

2.11k views • 17 slides

Attitude and Attitude Change

Attitude and Attitude Change. Attitude and Attitude Change. Background Definition -- learned predisposition to respond in a consistently favorable or unfavorable manner with respect to an object or a class of objects Attributes of attitudes Learned Targeted (toward an object) Stability.

1.18k views • 16 slides

Social Psychology

Social Psychology. Karen Thomson Department of Psychology Glasgow Caledonian University. Definition of Social Psychology:- How the presence of (imagined or real) others influences our thoughts, feelings and behaviours. Topics to be covered:- Communication - non-vocal behaviour

519 views • 13 slides

Social Psychology

Social Psychology. Dr Jacqui McKechnie Department of Psychology Glasgow Caledonian University. Definition of Social Psychology How the presence of (imagined or real) others influences our thoughts, feelings and behaviours. Topics to be covered Communication - non-vocal behaviour

305 views • 13 slides

Attitudes and Persuasion

295 views • 9 slides

Elaboration Likelihood Model

432 views • 7 slides