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Effort involving spongebob squarepants - PowerPoint PPT Presentation

Chapter 10

Chapter 10. Relationship Marketing and Customer Relationship Management (CRM). Chapter Objectives. Contrast transaction-based marketing with relationship marketing . Identify and explain the four basic elements of relationship marketing as well as the importance of internal marketing.

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1.18k views • 32 slides

Chapter 10

Chapter 10 Relationship Marketing and Customer Relationship Management (CRM) Chapter Objectives Contrast transaction-based marketing with relationship marketing . Identify and explain the four basic elements of relationship marketing as well as the importance of internal marketing.

★ ★ ★ ★ ★

1.05k views • 32 slides

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Effort involving spongebob squarepants - PowerPoint PPT Presentation

Chapter 10

Chapter 10