Chapter 10 Relationship Marketing and Customer Relationship Management (CRM) Chapter Objectives Contrast transaction-based marketing with relationship marketing . Identify and explain the four basic elements of relationship marketing as well as the importance of internal marketing.
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Relationship Marketing and Customer Relationship Management (CRM)
[Need to develop a data base]
Assessing MarketsCosts & Benefits
StructuringRelationshipsEvaluating Customer Relationship Programs
Assessing include:Costs & Benefits
StructuringRelationshipsEnd of Chapter Ten