'Communications objectives' presentation slideshows

Do you remember where we have been?

Do you remember where we have been?. Sales Promotion. Direct Response. Packaging. Media Adver- tising. Point of Purchase. Public Relations. Publicity. Interactive Marketing. Direct Marketing. Special Events. Contemporary IMC Approach. Reasons for the Growth of IMC.

618 views • 50 slides

INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE

INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE. Overview of the Results Map & Consultative Skills. www.continue.uOttawa.ca. ? Ingenium Communications 2017/18.

424 views • 42 slides

Establishing Objectives and Budgeting for the Promotional Program

7. Establishing Objectives and Budgeting for the Promotional Program. Setting Objectives. Obstacles to setting objectives Complex marketing situations Conflicting perspectives Uncertainty over resources. Value of Objectives. Measurement/Evaluation. Planning & Decision Making.

572 views • 40 slides

Establishing Objectives and Budgeting for the Promotional Program

7. Establishing Objectives and Budgeting for the Promotional Program. Setting Objectives. Obstacles to setting objectives Complex marketing situations Conflicting perspectives Uncertainty over resources. Value of Objectives. Measurement/Evaluation. Planning & Decision Making.

678 views • 40 slides

Establishing Objectives and Budgeting for the Promotional Program

7. Establishing Objectives and Budgeting for the Promotional Program. Setting Objectives. Obstacles to setting objectives Complex marketing situations Conflicting perspectives Uncertainty over resources. Value of Objectives. Measurement/Evaluation. Planning & Decision Making.

938 views • 37 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 17 Designing and Managing Integrated Marketing Communications. Kotler Keller. Chapter Questions. What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications?

1.29k views • 36 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 17 Designing and Managing Integrated Marketing Communications. Kotler Keller. Chapter Questions. What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications?

574 views • 36 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 17 Designing and Managing Integrated Marketing Communications. Kotler Keller. Chapter Questions. What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications?

594 views • 25 slides

Excelling at Presentations

301 views • 18 slides

International Waters Project

189 views • 18 slides

634 views • 15 slides

Establishing Objectives and Budgeting for the Promotional Program

07. Establishing Objectives and Budgeting for the Promotional Program. Characteristics of Objectives. Specific. Attainable. Measurable. Realistic. Quantifiable. 7- 2. Sales vs. Communications Objectives. Sales Objectives. Communications Objectives. Primary goal is increased sales

247 views • 15 slides

MQM 328 E & The Arts

MQM 328 E & The Arts. The Promotion Variable Ch. 8. Promotion. First and foremost it is a communications tool an image transmitting the corporate message and image Advertising is just one of the tools of promotion. Key Promotional Objectives. 1. Information 2. Persuasion 3. Education.

234 views • 15 slides

MQM 328 E & The Arts

MQM 328 E & The Arts. The Promotion Variable Ch. 8. Promotion. First and foremost it is a communications tool an image transmitting the corporate message and image Advertising is just one of the tools of promotion. Key Promotional Objectives. 1. Information 2. Persuasion 3. Education.

213 views • 15 slides

Strategic Communications Plan

Strategic Communications Plan. Joint Office July 2006 2nd draft. United Nations Development Group. Outline. Situation analysis. General First Joint Office in Cape Verde was launched in January 2006 after a year of intensive preparation.

223 views • 14 slides

Market Segmentation

Market Segmentation. Trevor Twyman 200 2 CIM Advanced Virrat. Communications Plan. Trevor Twyman 200 2 CIM Advanced Virrat. SOSTAC Planning system:- S - Situation Analysis ( where are we now ? ) O - Objectives (where do we want to go ? ) S - Strategy ( how do we get there ? )

181 views • 14 slides

Succession/Leadership Development Plan Goals:

Succession/Leadership Development Plan Goals:. Create a leadership candidate pool; Build the leadership capabilities of internal employees and future leaders through a comprehensive Leadership Development Program. Communications Objectives:.

391 views • 8 slides

Communications Objectives

336 views • 7 slides