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Brand design schematic - PowerPoint PPT Presentation

Marketing Value Analysis Example of Steps

Marketing Value Analysis Example of Steps. Pricing and Product Strategy Course Dr. Jared Hansen UNC Charlotte. Value Analysis (Steps). 1. Research Purpose 2. Major Attributes Consumers Value 3. Attribute - Image, Functional Benefits, Emotional - Affective Benefits * Hierarchal Value Map

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Brand design schematic - PowerPoint PPT Presentation

Marketing Value Analysis Example of Steps