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Introducing the ECR Road Map

Introducing the ECR Road Map. Dr Paul Chapman Cranfield School of Management. 1. Plan. 2. Map & Measure. 6. Evaluate. 3. Analyse. 5. Implement. 4. Develop Solutions. The ECR Road Map. Call to Action. Source: Beck, A., Bilby, C.A.L., Chapman, P.A. and Harrison, A., (2001)

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Introducing the ECR Road Map