1 / 25

The Label for Users of Renewable Energy 26 April 2012, NREL webinar Angelika Pullen, Communications Director

The Label for Users of Renewable Energy 26 April 2012, NREL webinar Angelika Pullen, Communications Director. 01 Why WindMade ?. Why WindMade ?. WindMade is the first global consumer label for companies using wind and renewable energy in their operations.

seanna
Download Presentation

The Label for Users of Renewable Energy 26 April 2012, NREL webinar Angelika Pullen, Communications Director

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Label for Users of Renewable Energy 26 April 2012, NREL webinar Angelika Pullen, Communications Director

  2. 01Why WindMade?

  3. Why WindMade? WindMade is the first global consumer label for companies using wind and renewable energy in their operations. WindMade builds a bridge between companies committed to sustainability and consumers demanding transparency.

  4. Why WindMade? #1 consumers consider climate change to be the number 1 challenge facing the world today 90%of consumers see renewable energy as a critical part of the solution to combat climate change 79%of consumers would have a more positive perception of brands if they were produced with wind energy 75%of consumers would pay more for products labelled WindMade

  5. Why WindMade? 12% of the disclosed energy consumed came from renewable energy source 74%of companies increased the renewable energy procurement from 09-10 £££Companies procuring renewable energy outperformed peers by 37% in the stock market

  6. 02WindMade – a unique sustainability initiative

  7. Founding Partners

  8. Objectives • Empower consumers to contribute to a better world • Enable companies to show their commitment to renewable energy • Raise consumer awareness towards wind power • Drive consumer and corporate demand in wind power & other renewables • The purpose of WindMade is to increase the use of wind power, thereby contributing to sustainability, resource efficiency and energy security.

  9. 03The WindMade Labels

  10. Three different labels • Label for Companies & Organisations • Label for Products • Label for Events

  11. Company & Organisation Label • Minimum requirement: 25% wind power of overall electricity footprintOther renewable technologies can also be displayed • Two versions of the label: • Wind only – 25% minimum Mix of renewable sources – min. 25% wind

  12. Company Label - Usage • Advertising • • Print & online advertisements, including search engine ads • • TV / radio advertisements • Corporate communications • • Corporate website • • Annual report, Sustainability report (print, online) • • Investor relations notices, press releases • • Corporate stationary, letter head, business cards etc. • Signage on physical facilities • • Headquarters building signage • • Retail facility signage & in-store displays

  13. Events Label • Electricity footprint includes: • Electricity use at venue • All related consumption (socials, accommodation, catering) • Preparation (office, rehearsals, ticket sales, website etc) • Optional: Production of materials • Offsetting of other energy use encouraged (esp. transport)! • Procurement: As above, most likely certificates • Costs (approx.): Membership (500 €), Certificates (10 €/1$/MWh), Verification (1,000 €)

  14. Product Label • Under development • Timeline: • First draft: mid-May • Corporate consultation: until end of May • Public consultation: mid-June to mid-August • Launch of Standard: September (?) • Key elements: • 100% renewables • Cradle & gate approach

  15. Pioneer members

  16. 04Procurement methods

  17. Procurement method I • Direct investment: • own power generation facility • equity share in wind farm

  18. Procurement method II • Power Purchase Agreement: • minimum 5 years • wind farm no older than 2 years

  19. Procurement method III • Certificates: • Purchase of green credentials equivalent to power consumption • E.g. Green-E, RECs, etc.

  20. 05Membership

  21. The 5 steps to become ‘WindMade’ • Check eligibility • Become a member of WindMade • Procure wind power & calculate percentage • Get 3rd party verification for the procured electricity • Receive approval & start using label

  22. Membership benefits • Communicate your commitment to renewable energy more effectively • Become part of a network of global brands and organisations at the forefront of the sustainability movement • Be celebrated as a WindMade member and user • Improve your corporate environmental impact • Raise awareness for wind power • Exposure in WindMade’s communication & marketing

  23. Thank you. angelika.pullen@windmade.org www.windmade.org

More Related