1 / 30

CLOA AGM June 2012 Destination Development Winning private sector support Mark Smith

CLOA AGM June 2012 Destination Development Winning private sector support Mark Smith Director of Tourism, Bournemouth. "I play each point like my life depends on it. ". What I would like to cover:. Why real partnerships? How to unlock private funding? What are the 3 D’s for success?.

scott-rush
Download Presentation

CLOA AGM June 2012 Destination Development Winning private sector support Mark Smith

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CLOA AGM • June 2012 • Destination Development • Winning private sector support • Mark Smith • Director of Tourism, Bournemouth

  2. "I play each point like my life depends on it."

  3. What I would like to cover: • Why real partnerships? • How to unlock private funding? • What are the 3 D’s for success?

  4. Why real partnerships? • Time = Money = Advantage • Shared ownership / responsibility • Facilitate financial commitment

  5. Strategic planning foundation • Build trust • The benefits of BID’s & TBIDS How to unlock funding?

  6. BIDS or TBIDS? • BIDS – Existing legislation / Intricate / Proven UK / Equitable • TBIDS – New legislation / Simple / Unproven / Free - loaders

  7. The Bournemouth BIDs

  8. A proven track record • Model imported from Canada/USA/Japan • Legally established in the UK in 2004/5 • Over 126 successful UK BID ballots • 45 renewals of which 40 re-approved • Tried and tested process BTMB

  9. Business Improvement Districts Where businesses choose to work together and make individual contributions to create a significant pot of money, which is 100% ring fenced, to be locally managed and locally spent, to generate additional improvements in the trading environment of local businesses.

  10. Why are BIDs successful? • B: Businesses are in control • I: Investing 100% locally • D: Decisions are profit led • S: Supplementing what’s already there

  11. Bournemouth’s BIDs

  12. Town Centre BID • Key objectives: • Marketing & promotion • Based around retailing, food & drink • Day visits • The visitor experience • Town Centre Rangers: Welcome, safety, cleanliness • Access Maps, way finding, car parking

  13. Coastal Districts BID • It’s different – area covered • It’s innovative – tourism lead • It’s about getting more people to stay longer

  14. BID objectives • To increase the number of people visiting Bournemouth & persuade them to stay longer • To encourage visitors and local people to visit more of our unique coastal strip • To provide visitors and local people with reasons to spend more in local shops • To improve everyone’s experience and encourage repeat visits • To help make businesses more profitable

  15. Coastal Districts BID Steering Group: private sector led

  16. What’s the process? The ballot Feasibility study

  17. Who gets to vote? • Tourism and retail related businesses • Area: Westbourne to Hengistbury Head • Rateable value in excess of £9,500 • 770 businesses, with total RV of £33million

  18. The ballot • Requires more than 50% support from number of businesses that vote • AND • These must represent more than 50% of the rateable value of the voting businesses

  19. How much will it cost? • Depends on your suggestions • Currently based on 1.5% of rateable value • 1.5% levy produces £495,000 pa for 3 to 5 years from the 770 eligible businesses. This would generate £2.5m over 5 years. • Levy is mandatory on all businesses, if the BID is voted through.

  20. Delivering the Business Plan • Set up a ‘Company Limited by Guarantee’ • Board members elected by local businesses • Funded by levy on all eligible businesses • No major changes without a ballot • BID has fixed life: can vote to renew • Baseline agreements with the Council • Voluntary contributions welcome

  21. Examples of some of the benefits from other BIDs Marketing and events Improved access, car parking promotions Safety, security, information • Saving money • Negotiating better deals: • Insurance • Utilities • Trade waste Cleaning & maintenance

  22. The results

  23. What are the 3 D’s of destination success? • Direction • Dynamism • Differentiation

  24. The Disney chain of excellence • Creativity for competitive advantage • Powerful leadership vision • Corporate culture by design • Exceptional quality service • Sustaining customer loyalty

  25. What are the 3 D’s of destination success? • Direction • Dynamism • Differentiation

  26. Partnerships are vital • Funding is possible • Clear Direction • Dynamic approach • Creative Differentiation Summary

  27. "Whoever said, ‘It’s not whether you win or lose that counts,’ probably lost."

  28. ANY QUESTIONS?

  29. "I play each point like my life depends on it." Rafael Nadal

  30. "Whoever said, ‘It’s not whether you win or lose that counts,’ probably lost." MARTINA NAVRATILOVA

More Related