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EERE Communications

EERE Communications. 09/15/2016. EERE Web Coordinators Meeting. Agenda. Web Coordinators Meeting • Around the room E mail newsletter templates update – Carolyn FY17 budget reminder: energy.gov redesign – Carolyn HTTPS update – Alex Communication Standards update – Elizabeth

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EERE Communications

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  1. EERE Communications 09/15/2016 EERE Web Coordinators Meeting

  2. Agenda • Web Coordinators Meeting • •Around the room • Email newsletter templates update – Carolyn • FY17 budget reminder: energy.gov redesign – Carolyn • HTTPS update – Alex • Communication Standards update – Elizabeth • Call for site map updates – Adrienne • •      Funding Opportunities next steps – Carolyn • •      All about Amped Up! – Mike Mueller

  3. Agenda • Web Coordinators Meeting • •Around the room • Email newsletter templates update – Carolyn • FY17 budget reminder: energy.gov redesign – Carolyn • HTTPS update – Alex • Communication Standards update – Elizabeth • Call for site map updates – Adrienne • •      Funding Opportunities next steps – Carolyn • •      All about Amped Up! – Mike Mueller

  4. Funding Opportunities Next Steps • For consistency with new Funding Opportunities site in Energy.gov, please do the following: • Update left navigation label to “Funding Opportunities“ • Remove sub-navigation under "Funding Opportunities" • Open Opportunities and Open RFIs are now listed directly on the top-level Funding Opportunities page • Closed Opportunities, Past RFIs, and Other Funding Opportunities all link to sub-pages

  5. Funding Opportunities Next Steps

  6. Agenda • Web Coordinators Meeting • •Around the room • Email newsletter templates update – Carolyn • FY17 budget reminder: energy.gov redesign – Carolyn • HTTPS update – Alex • Communication Standards update – Elizabeth • Call for site map updates – Adrienne • •      Funding Opportunities next steps – Carolyn • •      All about Amped Up! – Mike Mueller

  7. All about Amped Up!

  8. Rundown What is Amped Up! Amped Up! progression Going digital How we measure success Lessons learned

  9. Introduction Amped Up! – Now a quarterly magazine that highlights EERE initiatives, technologies and achievements in clean energy that influence change. • Audience • Program Stakeholders • The Hill • Interested Public • The Team • Michele Capots– Writer/Editor • Sarah Harman– Graphics/Layout • Jeremy Kahn – Writer/Multimedia • Liz Penniman– Project Manager • Mike Mueller – Writer/Editor/Multimedia • Erik Hyrkas – Writer

  10. Then and Now

  11. Content Original themes and content • Q&A’s • Photo gallery • Infographics • Multimedia video & GIFs • Human interest features • Thought leadership pieces

  12. Strategic Communications

  13. Going Digital

  14. Amped Up! Online Goals of Website • Visual • Mobile Friendly • Easy to Navigate • Shareable/Promotable • Multimedia Focus

  15. How We Measure Success

  16. Lessons Learned • Team Effort – Amped Up! team, NREL, ActionNET • Website launch delayed due to approval process • Amped Up! Download page • Amped Up! metrics • Unknown of future energy.gov • Limited capabilities in current CMS format

  17. Questions/Feedback

  18. Next meeting: October 20, 2016 1:00-2:00 EST 11:00-12:00 MST Golden: X300 & HQ: 5E-069

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