Eere communications
This presentation is the property of its rightful owner.
Sponsored Links
1 / 30

EERE Communications PowerPoint PPT Presentation


  • 89 Views
  • Uploaded on
  • Presentation posted in: General

EERE Communications. Conference line: (415) 655-0053 Passcode : 276-063-197. 7/24/2014. EERE Web Coordinators Meeting. Agenda. Web Coordinators Meeting Topic Landing Page Crazy Egg Results – Allison Casey DOE Web Council Update – Drew Bittner

Download Presentation

EERE Communications

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Eere communications

EERE Communications

Conference line: (415) 655-0053

Passcode: 276-063-197

7/24/2014

EERE Web Coordinators Meeting


Agenda

Agenda

  • Web Coordinators Meeting

    • Topic Landing Page Crazy Egg Results – Allison Casey

    • DOE Web Council Update – Drew Bittner

    • Communications Standards Update – Paige Terlip

  • Web Advisory Board Meeting

    • Migration Update – Billie Bates

    • Energy.gov Release Cycle Update – Drew Bittner

    • FY15 Website Plans – Web Coordinators

    • Post-Migration Cleanup Discussion – Migration Team


Landing pages google analytics stats

Landing Pages – Google Analytics Stats

FY14 (October 1 – July 16)


Eere communications

Landing Pages – Google Analytics Stats

  • Test ran Feb. 21 – March 7; 14 days 3 hours 30 mins

  • Referrals: 91% from energy.gov (EERE home page; top navigation)


All landing pages

All Landing Pages

Header: 2.0%

Search: 4.4%

Breadcrumb: 2.5%

Top nav: 12.6%

Left nav: 8.3%

News and blog: 3.0%

Intro area: 20.4%

Links to offices: 7.8%

Right upper links: 11.4%

Links to technologies: 18.7%

Visits: 15,060

Clicks: 11,887

Right lower links: 8.2%

Footer: 0.6%


Eere communications

All Landing Pages

Header: 2.0%

Search: 4.4%

Breadcrumb: 2.5%

Top nav: 12.6%

Left nav: 8.3%

News and blog: 3.0%

Intro area: 20.4%

Links to offices: 7.8%

Right upper links: 11.4%

Links to technologies: 18.7%

Right lower links: 8.2%

Clicks on content links: 49.2%

Footer: 0.6%


Eere communications

Vehicles Landing Page

Header: 1.2%

Search: 6.1%

Breadcrumb: 2.0%

Top nav: 17.0%

Left nav: 9.3%

News and blog: 8.0%

Intro area: 9.4%

Links to offices: 7.1%

Right upper links: 10.6%

Links to technologies: 24.5%

Visits: 981

Clicks: 817

Right lower links: 4.0%

Footer: 0.7%


Hydrogen and fuel cells landing page

Hydrogen and Fuel Cells Landing Page

Header: 1.6%

Search: 2.7%

Breadcrumb: 2.1%

Top nav: 11.3%

Left nav: 4.9%

News and blog: 4.3%

Intro area: 18.4%

Links to offices: 12.4%

Right upper links: 8.7%

Links to technologies: 30.0%

Right lower links: 2.9%

Visits: 1,166

Clicks: 817

Footer: 0.9%


Bioenergy landing page

Bioenergy Landing Page

Header: 1.0%

Search: 2.4%

Breadcrumb: 0.8%

Top nav: 11.1%

Left nav: 5.6%

News and blog: 7.2%

Intro area: 17.1%

Links to offices: 9.3%

Right upper links: 11.3%

Links to technologies: 27.6%

Right lower links: 6.2%

Visits: 613

Clicks: 497

Footer: 0.4%


Water landing page

Water Landing Page

Header: 0.7%

Search: 2.9%

Breadcrumb: 2.1%

Top nav: 17.5%

Left nav: 11.1%

News and blog: 2.9%

Intro area: 27.5%

Links to offices: 8.3%

Right upper links: 5.3%

Links to technologies: 18.0%

Right lower links: 2.2%

Visits: 947

Clicks: 819

Footer: 1.6%


Wind landing page

Wind Landing Page

Header: 1.9%

Search: 3.7%

Breadcrumb: 1.1%

Top nav: 8.8%

Left nav: 10.5%

News and blog: 3.4%

Intro area: 17.6%

Links to offices: 7.0%

Right upper links: 12.4%

Links to technologies: 29.6%

Right lower links: 3.8%

Visits: 2,346

Clicks: 1,761

Footer: 0.2%


Geothermal landing page

Geothermal Landing Page

Header: 1.0%

Search: 2.6%

Breadcrumb: 2.0%

Top nav: 13.3%

Left nav: 17.7%

News and blog: 6.2%

Intro area: 24.2%

Links to offices: 4.5%

Right upper links: 13.0%

Links to technologies: 8.1%

Right lower links: 6.0%

Visits: 1,178

Clicks: 885

Footer: 1.2%


Solar landing page

Solar Landing Page

Header: 1.7%

Search: 4.3%

Breadcrumb: 1.3%

Top nav: 11.9%

Left nav: 9.2%

News and blog: 2.1%

Intro area: 23.1%

Links to offices: 3.5%

Right upper links: 11.8%

Links to technologies: 23.8%

Visits: 2,998

Clicks: 2,346

Right lower links: 6.9%

Footer: 0.4%


Government energy management landing page

Government Energy Management Landing Page

Header: 1.8%

Search: 5.3%

Breadcrumb: 1.3%

Top nav: 11.8%

Left nav: 5.3%

News and blog: 1.8%

Intro area: 29.8%

Links to offices: 31.1%

Right upper links: 10.8%

Visits: 430

Clicks: 399

Right lower links: 1.0%

Footer: 0.3%


Advanced manufacturing landing page

Advanced Manufacturing Landing Page

Header: 2.4%

Search: 4.9%

Breadcrumb: 0.8%

Top nav: 15.2%

Left nav: 8.3%

News and blog: 8.1%

Intro area: 15.2%

Right upper links: 14.8%

Links to offices: 14.4%

Links to technologies: 8.5%

Right lower links: 7.2%

Visits: 696

Clicks: 627

Footer: 0.3%


Homes landing page

Homes Landing Page

Header: 0.8%

Search: 5.6%

Breadcrumb: 1.3%

Top nav: 12.9%

Left nav: 4.3%

News and blog: 1.1%

Intro area: 11.8%

Links to offices: 6.3%

Right upper links: 13.1%

Links to technologies: 25.8%

Right lower links: 17.0%

Visits: 2,053

Clicks: 1,517

Footer: 0.2%


Buildings landing page

Buildings Landing Page

Header: 0.8%

Search: 6.3%

Breadcrumb: 1.7%

Top nav: 13.0%

Left nav: 8.1%

News and blog: 2.1%

Intro area: 15.0%

Links to offices: 7.2%

Right upper links: 13.6%

Links to technologies: 23.2%

Visits: 1,652

Clicks: 1,402

Right lower links: 8.2%

Footer: 0.9%


Observations and recommendations

Observations and Recommendations

Observations

  • Across all landing pages, fewer than 50% of clicks were on links to content

  • Intro text areas where there are no links get the most amount of clicks

  • Navigational areas (top nav, left nav, etc.) got about 23% of clicks

  • On most pages, links on lower right received significantly fewer clicks than those on upper right

  • News and blog received few clicks from these pages

    Recommendations

  • Explore layout options that better emphasize the links to content and reduce and/or eliminate tailing content on the right

  • Reduce intro text; remove lower center photos; explore options for placing most important/popular links in prime center real estate

  • Do further testing with users to understand why they are using navigation from these pages. Consider removing left nav if they are confused by it.

  • Consider moving news and blog further down the page, or removing altogether, to better emphasize content links


Additional suggestions

Additional Suggestions?

  • Future Planning

    • Update landing pages as migrated sites go live

    • Reconcile landing page content with office sites following other topic-based redesigns

    • Consider role of topic landing pages if office sites complete topic-based redesigns (site-wide navigational question)

  • Share your suggestions/changes for improving the topic landing pages: [email protected]


Agenda1

Agenda

  • Web Coordinators Meeting

    • Topic Landing Page Crazy Egg Results – Allison Casey

    • DOE Web Council Update – Drew Bittner

    • Communications Standards Update – Paige Terlip

  • Web Advisory Board Meeting

    • Migration Update – Billie Bates

    • Energy.gov Release Cycle Update – Drew Bittner

    • FY15 Website Plans – Web Coordinators

    • Post-Migration Cleanup Discussion – Migration Team


Agenda2

Agenda

  • Web Coordinators Meeting

    • Topic Landing Page Crazy Egg Results – Allison Casey

    • DOE Web Council Update – Drew Bittner

    • Communications Standards Update – Paige Terlip

  • Web Advisory Board Meeting

    • Migration Update – Billie Bates

    • Energy.gov Release Cycle Update – Drew Bittner

    • FY15 Website Plans – Web Coordinators

    • Post-Migration Cleanup Discussion – Migration Team


Eere communications

Print Identity and Design Guidelines

We’ve recently updated the Print Identity and Design Guidelines on Communication Standards:eere.energy.gov/communicationstandards/publications.html

The EERE Identity and Design Guidelines include guidance and requirements on the use of colors, fonts, visual identifiers, logos, and other aspects of EERE information products.


Print identity and design guidelines

Print Identity and Design Guidelines

The updated guidelines reflect some changes:

  • Template Updates: Offices are strongly encouraged to use EERE publication templates. The newly updated templates include a design layer with formatting tips. Even if you do not have Adobe InDesign, you can use the design layer PDF files as a reference for how to format your document using another publishing tool.

  • Fact Sheet Header: The fact sheet header should list the topic of your fact-sheet instead of the office name.

  • Removal of the Printing Statement: The printing statement is no longer required on EERE products, and we've removed it from the Identity and Design Guidelines.


Agenda3

Agenda

  • Web Coordinators Meeting

    • Topic Landing Page Crazy Egg Results – Allison Casey

    • DOE Web Council Update – Drew Bittner

    • Communications Standards Update – Paige Terlip

  • Web Advisory Board Meeting

    • Migration Update – Billie Bates

    • Energy.gov Release Cycle Update – Drew Bittner

    • FY15 Website Plans – Web Coordinators

    • Post-Migration Cleanup Discussion – Migration Team


Migration status update

Migration Status Update

  • Sites next in the process:

  • WIP Solution Center: Soft-launched last Friday

  • Procuring Solar for Federal Facilities: In site owner review

  • SSL (rest of site): Began this week

  • Golden Reading Room: Beginning soon

  • Next on deck:

  • Postdoctoral Research Awards subsite

  • Analysis

  • Reskinning of applications is now underway.

  • FEMP Standby Power

  • FEMP CTS


Agenda4

Agenda

  • Web Coordinators Meeting

    • Topic Landing Page Crazy Egg Results – Allison Casey

    • DOE Web Council Update – Drew Bittner

    • Communications Standards Update – Paige Terlip

  • Web Advisory Board Meeting

    • Migration Update – Billie Bates

    • Energy.gov Release Cycle Update – Drew Bittner

    • FY15 Website Plans – Web Coordinators

    • Post-Migration Cleanup Discussion – Migration Team


Agenda5

Agenda

  • Web Coordinators Meeting

    • Topic Landing Page Crazy Egg Results – Allison Casey

    • DOE Web Council Update – Drew Bittner

    • Communications Standards Update – Paige Terlip

  • Web Advisory Board Meeting

    • Migration Update – Billie Bates

    • Energy.gov Release Cycle Update – Drew Bittner

    • FY15 Website Plans – Web Coordinators

    • Post-Migration Cleanup Discussion – Migration Team


Agenda6

Agenda

  • Web Coordinators Meeting

    • Topic Landing Page Crazy Egg Results – Allison Casey

    • DOE Web Council Update – Drew Bittner

    • Communications Standards Update – Paige Terlip

  • Web Advisory Board Meeting

    • Migration Update – Billie Bates

    • Energy.gov Release Cycle Update – Drew Bittner

    • FY15 Website Plans – Web Coordinators

    • Post-Migration Cleanup Discussion – Migration Team


Post migration cleanup discussion

Post-Migration Cleanup Discussion

The Questions:

Tell us, in 1-2 sentences each, about up to three things you want to do in the energy.gov CMS or on your website in energy.gov that you cannot currently do.

Tell us, in 1-2 sentences each, about up to three processes you're confused about, guidance you feel is needed, or specifications that would be helpful for your project planning.

We want your feedback! If you haven’t provided feedback yet, please email [email protected]


Next meeting

Next Meeting

August 21, 1:30 – 3:00 p.m.


  • Login