Creating Technologies We Really Want
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Creating Technologies We Really Want. Ian Pearson & the Copenhagen Institute for Futures Studies. Technology - what do we really want?. Technology - does it serve our goals?. Program :. 09.30 - 10.00 Welcome and introduction 10.00 - 11.00 Ethical implications of new technologies

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Creating Technologies We Really Want

Ian Pearson &

the Copenhagen Institute for Futures Studies


Technology -

what do we really want?

Technology -

does it serve our goals?


Program:

09.30 - 10.00 Welcome and introduction

10.00 - 11.00 Ethical implications of new technologies

w./ Ian Pearson, BT

11.00 - 11.15 C O F F E E B R E A K

11.15 - 12.00 Mastering true value creation

w./ Anne Skare Nielsen, CIFS

12.00 - 12.45 L U N C H B R E A K

12.45 - 13.15 Discussion with Ian Pearson and Anne S

13.15 - 13.45 Topics of the Future

w./ Henrik Kristensen, CIFS

13.45 - 14.00 Wrap-up and goodbye


Technological determinism

or

social construction


History is littered with obsolete, forgotten and disregarded technologies and products

They did not represent true value

or something better came on the market

”Better” is a reflection of our values


The 4 steps of value creation

Meaning

Solution

Product

Technology


The 4 steps of value creation

Meaning

Solution

Product

Technology


The 4 steps of value creation

Meaning

Solution

Product

Technology


The 4 steps of value creation

Meaning

Solution

Product

Technology


The 4 steps of value creation

Meaning

Solution

Product

Technology


It is easy to make new products out of technologies, it is much harder to create sensibel solutions to meaningful problems


Some products just never make it much harder to create sensibel solutions to meaningful problems


much harder to create sensibel solutions to meaningful problemsGive a boy a hammer and everything he encounters will need pounding”.

Kaplan’s Law of the Instrument


The wonders of electricity - 1910 much harder to create sensibel solutions to meaningful problems


What we thought was important much harder to create sensibel solutions to meaningful problems

- Easy cleaning

What turned out to be important

- The exciting story




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