Creating Technologies We Really Want
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Creating Technologies We Really Want. Ian Pearson & the Copenhagen Institute for Futures Studies. Technology - what do we really want?. Technology - does it serve our goals?. Program :. 09.30 - 10.00 Welcome and introduction 10.00 - 11.00 Ethical implications of new technologies

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Creating Technologies We Really Want

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Creating technologies we really want

Creating Technologies We Really Want

Ian Pearson &

the Copenhagen Institute for Futures Studies


Creating technologies we really want

Technology -

what do we really want?

Technology -

does it serve our goals?


Creating technologies we really want

Program:

09.30 - 10.00 Welcome and introduction

10.00 - 11.00 Ethical implications of new technologies

w./ Ian Pearson, BT

11.00 - 11.15 C O F F E E B R E A K

11.15 - 12.00 Mastering true value creation

w./ Anne Skare Nielsen, CIFS

12.00 - 12.45 L U N C H B R E A K

12.45 - 13.15 Discussion with Ian Pearson and Anne S

13.15 - 13.45 Topics of the Future

w./ Henrik Kristensen, CIFS

13.45 - 14.00 Wrap-up and goodbye


Creating technologies we really want

Technological determinism

or

social construction


Creating technologies we really want

History is littered with obsolete, forgotten and disregarded technologies and products

They did not represent true value

or something better came on the market

”Better” is a reflection of our values


Creating technologies we really want

The 4 steps of value creation

Meaning

Solution

Product

Technology


Creating technologies we really want

The 4 steps of value creation

Meaning

Solution

Product

Technology


Creating technologies we really want

The 4 steps of value creation

Meaning

Solution

Product

Technology


Creating technologies we really want

The 4 steps of value creation

Meaning

Solution

Product

Technology


Creating technologies we really want

The 4 steps of value creation

Meaning

Solution

Product

Technology


Creating technologies we really want

It is easy to make new products out of technologies, it is much harder to create sensibel solutions to meaningful problems


Creating technologies we really want

Some products just never make it


Creating technologies we really want

”Give a boy a hammer and everything he encounters will need pounding”.

Kaplan’s Law of the Instrument


Creating technologies we really want

The wonders of electricity - 1910


Creating technologies we really want

What we thought was important

- Easy cleaning

What turned out to be important

- The exciting story


Creating technologies we really want

Many things are possible, only what we are willing to accept becomes reality


Creating technologies we really want

Can we because we want to, or do we want to because we can?


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