2004 Visitor Exit Survey
Download
1 / 23

Executive Summary Top Line Summary - PowerPoint PPT Presentation


  • 517 Views
  • Updated On :

2004 Visitor Exit Survey Top-line Highlights November 2005. Methodology. Surveys conducted between June and November, 2004 at exit points throughout Nova Scotia Total of 4,289 completed interviews Survey collected through three methods: face-to-face, telephone and internet.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Executive Summary Top Line Summary' - sandra_john


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

2004 Visitor Exit Survey

Top-line Highlights

November 2005



Slide3 l.jpg

  • Surveys conducted between June and November, 2004 at exit points throughout Nova Scotia

  • Total of 4,289 completed interviews

  • Survey collected through three methods: face-to-face, telephone and internet.

    • Interviews collected face-to-face using handheld devices at all ferry exits and Halifax airport

    • Visitors exiting on Hwy.104 (Amherst) were given business reply cards at the Cobequid Toll Plaza and asked to complete survey via telephone or Internet upon arrival home


Slide4 l.jpg

  • Corporate Research Associates (CRA) contracted to complete data analysis

  • After conducting an analysis of the impact of methodology (telephone, Internet, face-to-face), decision was made to combine all data for report

  • Data were weighted to reflect the 2004 visitor population by:

    • Market region (Atl Can, QC, ON, West.Can, US, Overseas)

    • Season of travel (Peak, Off-peak)

    • Mode of travel (Car, RV, Air)

    • Entry point (Amherst/Tidnish, Ferry, Airport)


Party characteristics l.jpg
Party Characteristics data analysis


Slide6 l.jpg

Party Size, by Mode of Travel data analysis

Average travel party size held steady from 2000


Slide7 l.jpg

Average Party Size, by Market Region data analysis

Size of travel party differed slightly by market regions


Slide8 l.jpg

Age Groups Represented Within Party data analysis

Overall, parties had an older age profile compared with 2000


Trip characteristics l.jpg
Trip Characteristics data analysis


Slide10 l.jpg

Average Length of Stay, by Mode of Travel data analysis

Average number of nights by mode of travel dipped slightly in 2004; overall length of stay showed no change due to increase in air visitation


Slide11 l.jpg

Average Length of Stay, by Market Region data analysis

On average, visitors from Western Canada and Overseas stay the most number of nights in the province.


Slide12 l.jpg

Main Reason for Visiting NS data analysis(excl. Atl Can)

General pleasure and recreation i#1 reason stated to visit Nova Scotia


Slide13 l.jpg

General Pleasure and Recreation Travelers, by Market Region data analysis

US and Overseas visitor more likely than other groups to state that they are traveling for general pleasure and recreation.


Slide14 l.jpg

Travelers Visiting Friends and Relatives, by Market Region data analysis

An opportunity to visit friends and family is the second most common reason stated for visiting the province


Slide15 l.jpg

Activity Participation in 2004 data analysis

Leisurely walking/hiking most common activity reported by visitors in 2004


Trip expenditures l.jpg
Trip Expenditures data analysis


Slide17 l.jpg

*average expenditure excluding any air or ferry costs data analysis

  • On average, pleasure travellers spend the most while in the province.

  • VFR (Visiting Friends and Relatives) expenditures have increased since 2000.


Slide18 l.jpg

Average Party Expenditures, by Market Region data analysis

Western Canada and Other US stay longer and spend more

*average expenditure excluding any air and ferry costs



Visitor demographics l.jpg
Visitor Demographics in per-day spending


Slide21 l.jpg

Total Annual Household Income in per-day spending


Slide22 l.jpg

Level of Education in per-day spending


Slide23 l.jpg

Household Income, by Market Region in per-day spending

Visitors from US markets more likely to report high household incomes


ad