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Continence Foundation of Australia

Continence Foundation of Australia. Promoting bladder and bowel health. Organisation overview. Peak body for continence promotion, management and advocacy Multidisciplinary approach to treating bladder and bowel control problems

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Continence Foundation of Australia

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  1. Continence Foundation of Australia Promoting bladder and bowel health

  2. Organisation overview • Peak body for continence promotion, management and advocacy • Multidisciplinary approach to treating bladder and bowel control problems • 1200 members including people with incontinence, carers, health professionals and industry • State/territory branches and resource centers

  3. National Continence Management Strategy • Australian Government initiative • Established in 1998 • Aligns with the vision and mission of the CFA

  4. Continence Outreach Project • National Continence Management Strategy initiative • Three components managed by the CFA • National Continence Helpline • Continence Awareness Week • liaison with continence-related agencies and groups

  5. Continence nurse advisors • Information and advice • Free resources • Indigenous/non English speaking • Local continence services • Funding schemes • Products, aids and appliances National Continence Helpline

  6. Continence Awareness Week • Key public forum • Leverages partnerships with key stakeholders • Broad range of promotional activities at a local/national level • Demonstrates the effectiveness of a targeted campaign • Highest number of calls to the National Continence Helpline • Evaluation supports future planning

  7. Continence Awareness Week 2006 • Theme ‘pelvic floor – use it or lose it’ • Broad target audience • Different marketing angles • Significant media interest • Increased stakeholder buy-in

  8. Continence Awareness Week 2006 • Key activities: • breakfast launch • Federation Square launch • ‘Run or bust’ • public displays • television, radio and print media • mail outs • joint media releases • consumer and health professional forums • promotions competition

  9. Liaison • Collaborative partnerships • Maximises resources • Overcomes barriers to promotion • Produces mutually beneficial outcomes • De-stigmatises incontinence

  10. Psychosocial barriers to promoting continence • Embarrassment • “I could never bring myself to talk about it” • “I feel so ashamed… people must think I am disgusting” • “I feel so alone… but imagine what people would think if they found out”

  11. Psychosocial barriers to promoting continence • Denial • “I’m not incontinent, I just don’t make it to the toilet in time sometimes” • “It’s only a small leak, and it only happens when I cough, sneeze or laugh” • “It’s not a ‘serious’ problem, it will probably go away on its own”

  12. Psychosocial barriers to promoting continence • Stereotypes • “I’m getting old, and incontinence is inevitable with ageing” • “I’ve had a baby, and it’s normal to have little leaks after childbirth” • “I’ve had prostate cancer and every bloke I know has the same problem”

  13. Psychosocial barriers to promoting continence • Stigma • “People must think I am weak and have no control over my life” • “My family and friends will stop wanting to be around me” • “I’m aboriginal and this problem is a shame job (shameful) in our culture”

  14. Other barriers to promoting continence • Lack of media interest • Competing health conditions • Not life threatening • Language • Geographical isolation • Workforce issues

  15. Overcoming barriers to promotion • Research • Whole of health approach • Collaboration • Positive key messages • Creativity • Persistence

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