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Next Generation Banking ING Employer Brand Campaign

Next Generation Banking ING Employer Brand Campaign. Wenka Booij @ wenkab Wenka.Booij@ing.nl. Wenka Booij @ wenkab Wenka.Booij@ing.nl. Even voorstellen. Wenka. ING International Talent Programme. WHY. …een campagne…. Welk. Wat. Wie. Wie ? Omschrijf je doelgroep dmv een persona.

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Next Generation Banking ING Employer Brand Campaign

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  1. Next Generation BankingING Employer Brand Campaign Wenka Booij @wenkabWenka.Booij@ing.nl Wenka Booij @wenkabWenka.Booij@ing.nl

  2. Even voorstellen Wenka

  3. ING International Talent Programme

  4. WHY …een campagne…

  5. Welk Wat Wie

  6. Wie? Omschrijf je doelgroepdmveen persona.

  7. Change Goethe picture for CUNEF logo (universitiy in Madrid)

  8. Welk speelveld?

  9. Bouwstenen van je campagne Strategic insight for the campaign: The economic world is in shambles. And the graduate is part of the first and only generation that has the opportunity to rebuild this economy. He has the opportunity to have impact. And what better place to this, than at a bank. Creative idea: At ING you can be at the root of creating a financially healthy future. This financially healthy future is created by and for the next generation. Campaign Concept: Children (the next generation) always have a lot of questions about everything. Also about money. So each week, we will post a kids’ question on the ING Careers Facebook page, in the form of a short video. The challenge is to come up with an answer simple enough for a child to understand.

  10. Twitter Linked In ING.com Local Facebook pages ING.jobs AIESEC CEMS

  11. Voorbeelden van antwoorden

  12. Campagne Stats: Facebook Facebook: Campagneheeftmeerdan10.000.000uniekepersonenbereikt op Facebook en meerdan80.000.000total views. Comments/ reactions: over 1.500 Top 5 Countries: • France • Poland • UK • Spain • Germany Onzecampagne posts op AIESECFacebookpagewerden 6 keervaker op doorgekliktdan de gemiddelde postings van Global Partners.

  13. Earned media en sentiment

  14. Hoe kijk ik er op terug; de learnings • Snap je doelgroep • Snap je speelveld, intern en extern • Trust your gut

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