Monitoring of election campaign financing 2012

1. Monitoring of election campaign financing 2012 Preliminary and partial results Transparency Serbia 11.5.2012.

2. About project Transparency – Serbia, as part of the project“Monitoring of election campaign“monitors important aspects of political subjects’ and state organs’ activities during campaign for parliamentary, provincial, local and presidential elections in 2012 Monitoring begun on March26th2012. Monitoring sample includes activities in Belgrade, Niš, Novi Sad, Kragujevac and 20 smaller cities and municipalities Monitoring also includes media with national distribution and actions of public institutions Implemented as part of the project of Transparency Serbia“Monitoring of election campaign financing” supported byInternational Foundation for Electoral Systems (IFES) and USAID. Project activities are also partially supported within Transparency International’ regional project CRINIS , supported by Norwegian Ministry of Foreign Affairs. . Stated views do not necessarily represent donor’s opinion.

3. Research methodology • Focusing on the data that must be specifically stated in the campaign spending reports • Comparison with data from official reports (when they are available) • Sources of information: the specialized agencies, engaged observers, the data from the media, "insider" information - political parties, media, businessmen, marketing experts

4. Collected data • TV spots broadcast on national • Leased media space on national TV • Published ads in newspapers with national coverage • Estimated number of rented billboards                                      The data in collection phase: • Costs of renting conference rooms • The costs of advertising in local media • Assessment of cost of printing and distributing posters, flyers and promotional materials • Assessing the costs of organizing public meetings • Assessing the cost of promotional activities of political subjects

5. TV advertising - Reference Review comprehends following TV stations: RTS 1, RTS 2, Prva, Pink, B92, RTV, Studio B, Avala, B92 Info, Happy/Happy K, RTV 1. Prices are calculated according to officially published pricelists of TV stations. Prices are with VAT and without discount. Conversion EUR/RSD is calculated by exchange rate 1/111. Data sources on official pricelists and period of advertising: Agency AGB Nielsen, data processing Transparency - Serbia.

6. Estimation of advertising in TV stations costs by elections - March - May 2012

7. Estimation of advertising in TV stations costs– Parliamentary elections

8. TV advertising – Parliamentary elections

9. TV advertising – Presidential elections

10. TV advertising – Presidential elections

11. The structure of the TV advertising costs by the parties and the type of election

12. The structure of the TV advertising costs by the parties and the type of election

13. The structure of the TV advertising costs by the parties and the type of election

14. The structure of the TV advertising costs by the parties and the type of election

15. The structure of the TV advertising costs by the parties and the type of election

16. The structure of the TV advertising costs by the parties and the type of election

17. The structure of the TV advertising costs by the parties and the type of election

18. TV advertising by the TV stations (March-May2012)

19. Cost structure of advertising on TV stations by stations

20. Comparative cost of TV advertising

21. Main features of the campaign - billboards The increase in the number of billboards with political content in the last weeks of the campaign Certain number of new billboard - places appears; number of billboards in reality deviates from the data on licenses issued by the competent local authorities

22. Share of political billboards - Belgrade

23. Share of certain lists in billboards - Belgrade

24. Share of certain lists in billboards - Belgrade

25. Estimation of billboard campaign price - Belgrade

26. Estimation of billboard campaign pricein Belgrade

27. Estimation of cost of advertising in print media

28. Estimation of cost of advertising in print media (price in EUR)

29. Estimation of cost of advertising in print media

30. The structure of the newspaper advertising by newspapers

31. The structure of the newspaper advertising by newspapers