'Tv advertising' presentation slideshows

THE POSTWAR BOOM

THE POSTWAR BOOM. THE AMERICAN DREAM IN THE 1950S. #1:Suburbs are born. After WWII, returning vets faced a severe housing shortage In response to the crisis, developers used assembly-line methods to mass-produce houses

924 views • 53 slides

Strategy and Management of Change

Strategy and Management of Change. Hypercompetition and the impact of the internet on strategy Ian Knox and Julian Lowe School of Business. Focus questions. What is extreme or hypercompetition? Is strategy under conditions of extreme or hypercompetition different?

579 views • 40 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 18 Managing Mass Communications. Kotler Keller. Chapter Questions. What steps are involved in developing an advertising program? How should sales promotion decisions be made?

670 views • 38 slides

CREATING AND USING ELECTRONIC MEDIA

CREATING AND USING ELECTRONIC MEDIA. 12/18/07. What is Electronic Media?. Radio and television, which may be transmitted electronically through wires or broadcast through the air. Creating Radio and Television Advertisements. Electronic media uses the five steps of the creative pyramid

617 views • 29 slides

Media Buying Research

Media Buying Research. Conducted By: Nathan Rigby Brigham Curran Brandon Gibb. Background. Began transmitting as an independent station in 1989 Purchased by Larry H. Miller in 1993 and changed the call letters to KJZZ

364 views • 28 slides

658 views • 27 slides

468 views • 27 slides

Stacey Lynn Schulman Chief Research Officer, TVB October 14, 2013

Stacey Lynn Schulman Chief Research Officer, TVB October 14, 2013. The American Conversation Study. The Premise : Local TV News plays a unique role as conversation currency, extending the impact of both content and advertising on consumers and citizens. The Research :

374 views • 27 slides

Persuasion Is All Around You!

773 views • 24 slides

MAKING THE SALE BEFORE THE SALE

406 views • 24 slides

Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014 , a 34% CAGR.

Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014 , a 34% CAGR. That 34% CAGR means Social Media spending is growing faster than any other interactive marketing category.

313 views • 21 slides

315 views • 19 slides

Investor Presentation Mark Wyllie, Vice-President Corporate Finance September 2006

Investor Presentation Mark Wyllie, Vice-President Corporate Finance September 2006. Safe H arbour Statement.

302 views • 17 slides

Will your brand have a voice in the fast forward future?

268 views • 14 slides

Advantages of TV Advertising

Advantages of TV Advertising . Creativity and impact Coverage and cost effectiveness (but what about target market reach and waste coverage) Captivity and attention Selectivity and flexibility. Disadvantages of TV Advertising. Costs Lack of selectivity Fleeting message Clutter

691 views • 12 slides

WELCOME

WELCOME. The IBT Network. Executive Summary. To provide a Marketplace that harnesses the power of the Internet to serve local residents and businesses by using technologies that assist consumers with finding information, merchants, individuals, products, and other content on the Internet ...

196 views • 11 slides

Food Advertising Research

Food Advertising Research. September 2011. Background & Objectives.

214 views • 9 slides

TV VS OTHER MEDIA

162 views • 7 slides

Ocean Spray

329 views • 7 slides

TV Advertising

381 views • 6 slides