Presentation Transcript

1. Sales & Marketingin AustraliaSession 1A

   Kay Geronikos (Business & Finance Faculty) Business Studies Teacher
2. WELCOME Teacher: Kay Geronikos kay.geronikos@tafensw.edu.au Head Teacher: Candice Mesecke candice.mesecke@tafensw.edu.au
3. EXPECTATIONS Respect - for me - for classmates - for yourself Attendance - on time every class - enter class without disruption Interaction - in class activities & discussions - group work Electronic Devices - should be used responsibly and for notes, research & allocated tasks 3
4. SCHEDULE
5. MY BACKGROUND Graduated with a Degree in Business – Major in Marketing Graduate Diploma in Vocational & Workplace Training First Job – Telstra Corporation Call Centre Junior Account Manager Marketing: Big Pond Internet Services Corporate Account Executive Account Director
6. MY BACKGROUND Small Business Owner Retail Sector Online Business TAFE NSW Teacher (Marketing and Business) Commercial Trainer International Partner Program
7. INTRODUCING YOURSELF Name Name two of your favourite products Initial impressions of Australia? Any surprises so far?
8. CURRICULUM – Sales and Marketing (2x & 2z) TOPIC 1 : Distribution (PLACE) TOPIC 2 : Promotion TOPIC 3 : Public Relations
9. CURRICULUM – Sales and Marketing (2y) TOPIC 1 : Pricing TOPIC 2 : Distribution (PLACE) TOPIC 3 : Retailing & Wholesaling
10. TEXTBOOKS Marketing: An Introduction, 10th ed., Gary Armstrong and Philip Kotler, Pearson Prentice Hall. Marketing: A Practical Approach, 6ed., Peter Rix, McGraw Hill.
11. ASSESSMENT You will be provided with 3 progressive assessments These will be covered in the last hour of class every week starting Week 2 They will be due the following week Feedback on progressive assessments
12. QUIZ ON AUSTRALIA What is the population of Australia? How many states does Australia have – can you name them? What is the name of Australia’s major airline? How many Australian products/brands can you name? What do Australian’s like to eat?
13. AUSTRALIAN MARKETPLACE Top 5 Industries in Australia Finance Sector Healthcare Industry Industrials & Materials Industry Metals & Mining Energy & Utilities http://www.businessspectator.com.au/asxtop20
14. AUSTRALIAN MARKETPLACE Most respected companies in 2012 Apple Australia Wesfarmers (Retailers) Virgin Qantas CBA Google GE Australia Cochlear Telstra BHP
15. AUSTRALIAN MARKETPLACE Strong Small Business Sector ABS reports that there are 1.3 mil. small businesses in Australia, twice as many as 20 years ago. Over one million small businesses are micro businesses with less than 5 employees. Services Retailing Manufacturing/Wholesalers
16. GEOGRAPHIC OVERVIEW Australia comprises a land area of almost 7.7 million square kilometres (sq km). The land area of Australia is almost as great as that of the United States of America (excluding Alaska), about 50% greater than Europe (excluding the former USSR) and 32 times greater than the United Kingdom.
17. AUSTRALIA IN BRIEF Australia is an independent Western democracy with a population of almost 23 million. It is one of the world’s most urbanised countries, with about 70 per cent of the population living in the 10 largest cities. Most of the population is concentrated along the eastern seaboard and the south-eastern corner of the continent. http://www.about-australia.com/facts/australia-demographics/
18. AUSTRALIA IN BRIEF Australia’s lifestyle reflects its mainly Western origins, but Australia is also a multicultural society which has been enriched by over six million settlers from almost 200 nations. Four out of ten Australians are migrants or the first-generation children of migrants, half of them from non-English speaking backgrounds. Aboriginal and Torres Strait Islander people totalled 410 003 at the last census, nearly 2.2 per cent of the population. Two thirds of the indigenous people live in towns and cities.
19. AUSTRALIA IN BRIEF Tourism is one of Australia’s largest and fastest-growing industries. One of the earliest exports was wool, from which the expression ‘Australia riding on the sheep’s back’ was born. Today, a more diverse export industry has grown incorporating manufacturing products, services such as education and tourism, and high quality food and wine
20. AUSTRALIA IN BRIEF Australia’s five top export destinations are: •China 26.4% •Japan 19.1% •Republic of Korea 9.2% •India 6.4% •Taiwan 3.7%
21. AUSTRALIAN ECONOMY Australia has a developed modern market economy and has had one of the most outstanding economies of the world in recent years with high-growth, low-inflation and  low interest rates. There is an efficient government sector, a flexible labour market and a very competitive business sector. The Australian economy is dominated by its service sector, representing 68% of Australian GDP. The agricultural and mining sectors account for 57% of the nation’s exports.
22. AUSTRALIAN ECONOMY According to the Reserve Bank of Australia, Australian per capita GDP growth is higher than that of New Zealand, US, Canada and The Netherlands.  The past performance of the Australian economy has been heavily influenced by US, Japanese and Chinese economic growth.
23. STUDYING & WORKING IN MARKETING Universities Vocational Options Marketing Jobs
24. PROFESSIONAL MARKETING ASSOC The Australian Marketing Institute is the professional association for marketers. The Australian Data and Marketing Association is the association specifically for the Direct Marketing and Advertising Industry
25. CONCLUSION Australia’s unique location, geography and demographics make it an ideal place for organisations to develop and market their products and services During your stay you will have the opportunity to research and explore sales & marketing theory & concepts within the Australian context.