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Anatomy of a Properly Marketed Listing

Anatomy of a Properly Marketed Listing. Laura Monroe, Inman News. The Online Guide to Marketing Your Listings Like a Rock Star. AND super-charge your USP!. LAURA MONROE. @ LauraMonroe Director of Industry Engagement and Social Media, Inman News. Pre-listing Promotion. 1 ………………….

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Anatomy of a Properly Marketed Listing

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  1. Anatomy of a Properly Marketed Listing Laura Monroe, Inman News

  2. The Online Guide to Marketing Your Listings Like a Rock Star AND super-charge your USP! The Online Guide To Marketing Your Listings Like a Rock Star!

  3. LAURA MONROE @LauraMonroe Director of Industry Engagement and Social Media, Inman News The Online Guide To Marketing Your Listings Like a Rock Star!

  4. Pre-listing Promotion 1…………………. The Online Guide To Marketing Your Listings Like a Rock Star!

  5. Your Blog/Website • Get early eyes on your listing from your readers and subscribers in your community • Facebook Business Page, Google+, LinkedIn Groups, ActiveRain The Online Guide To Marketing Your Listings Like a Rock Star!

  6. Properly Format Link to Listing • Address-based optimization • Community, city, zip code • This gives you a Google boost, early before the “Big 3” 2…………………. The Online Guide To Marketing Your Listings Like a Rock Star!

  7. Marketing Copy Optimization • Neighborhood • “New on Market,” “Exclusive,” “Coming Soon!” • 3 BEST features of the home • Link to neighborhood or community page on site • Use the neighborhood name, street name, and community frequently in listing copy online 3………………… The Online Guide To Marketing Your Listings Like a Rock Star!

  8. Listing Photography & Video“20 seconds to LOVE at first sight” Wall Street Journal The Online Guide To Marketing Your Listings Like a Rock Star!

  9. Images Rock your SEO • Large, high resolution • 15 or more • Alt text • City, community, or neighborhood • Team name, phone number 4……………………………………………………… The Online Guide To Marketing Your Listings Like a Rock Star!

  10. Social Engagement • Allow for social sharing among places where you can be found 5………………………………… The Online Guide To Marketing Your Listings Like a Rock Star!

  11. Contact Information • Lead generation form • Link to neighborhood or community page • Link to virtual tour • A must for mobile access 6………………………………… The Online Guide To Marketing Your Listings Like a Rock Star!

  12. Listing Syndication: Where to Post? • Craigslist • Trulia Blog • ActiveRain • Realtor.com Enhanced Listing • Got a beautiful listing? Pinterest! • Postcards The Online Guide To Marketing Your Listings Like a Rock Star!

  13. Leverage! “This is the easiest process to automate. Build your business by delegating the right things. This is the most important for the Three Ls.”- me The Online Guide To Marketing Your Listings Like a Rock Star!

  14. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads

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