Communications and Marketing
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Communications and Marketing. Our Business Model. Data Analysis. Citizen Input. Strategic Plan. Business Plan. Budget. Output to Citizens. Why is it important?. Communication is a key driver in customer satisfaction We know this from analyzing our survey data

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Presentation Transcript

Our Business Model

Data Analysis

Citizen Input

Strategic Plan

Business Plan

Budget

Output to Citizens


Why is it important
Why is it important?

  • Communication is a key driver in customer satisfaction

  • We know this from analyzing our survey data

    • Most recent resident survey in 2009

    • Most recent business survey in 2007 and 2008


27 ways the city communicates

Commission Meetings

Workshops and Committee Meetings

Annual Report

CityRadio (1670 A.M.)

CityTV(Adv. Cable: Channel 25)(AT&T U-Verse: Channel 99)

In-House Produced Video Content (Including In the Loop and Get Connected)

Coral Springs Quarterly Magazineand Other Publications

CityWeb(CoralSprings.org, Intranet and Other City Sites)

City E-news

Podcasts

Video on Demand

Internet Streaming CityTV Shows

CityText

Press and News Releases

Direct Mail and Display Advertising

“Slice of the Springs”

Banners and Posters

Fliers and Brochures

“Code-Red” Phone Alert System

State of the City

City Sponsored Events

Information Booths

City Hall in the Mall

City Hall Reception Area

On-Hold Messages

Front-line Employees

Social Media(Facebook, Twitter, Youtube, FourSquare, QR codes, Text Messaging, and RSS Feeds)

27 Ways the City Communicates


Coral springs magazine
Coral Springs Magazine

  • Mailed to 50,000 homes and businesses

  • Read by 85% of our residents according to survey


Cityweb
CityWeb

  • Multiple websites

    • coralsprings.org

    • CSBizAssist.org

    • coralspringsfireacademy.org

    • csteensundecided.com

    • aquaticcomplex.org

    • csteens.com

  • An average of 85,000-90,000 unique visits per month to the City website alone.


Citytv channel 25 on advanced cable communications and 99 on at t u verse
CityTV: Channel 25 on Advanced Cable Communications and 99 on AT&T U-verse

  • 24 hours of original programming daily

  • Monthly episodes of: In the Loop

  • More in-depth coverage with quarterly Get Connected

  • Live Streaming of CityTV

  • Video on demand

  • PSAs, advertising for City Events, Emergency Messages


Cityradio
CityRadio

  • 24-hour emergencyand informationalprogramming

  • Started in 2008 after Wilma


What s the latest
What’s the latest?

  • Communicating with residents via social media such as Twitter, Facebook, YouTube, CityText, RSS Feeds, Four Square and others.

Four Square

Feed Burner

QR Codes


Other communication methods
Other Communication Methods

  • Commission Meetings

  • Podcasts

  • eNews – Monthly, icon on home page

  • Fliers

  • Brochures/Guide Books

  • Local Media Ads

  • Press Releases

  • Entryway signs, pole banners

  • Annual Report, State of the City


Survey results
Survey Results

  • 92% overall quality rating from residents for City services

  • 89% of businesses rated the City as excellent or good at communicating with them

  • 45,437 volunteer hours donated to the City in 2009

  • 41,567 volunteer hours donated to the City in 2010


City communications
City Communications

More ideas forcommunicating with the City?


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