Communications and Marketing
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Communications and Marketing. Our Business Model. Data Analysis. Citizen Input. Strategic Plan. Business Plan. Budget. Output to Citizens. Why is it important?. Communication is a key driver in customer satisfaction We know this from analyzing our survey data

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Communications and Marketing

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Communications and marketing

Communications and Marketing


Communications and marketing

Our Business Model

Data Analysis

Citizen Input

Strategic Plan

Business Plan

Budget

Output to Citizens


Why is it important

Why is it important?

  • Communication is a key driver in customer satisfaction

  • We know this from analyzing our survey data

    • Most recent resident survey in 2009

    • Most recent business survey in 2007 and 2008


27 ways the city communicates

Commission Meetings

Workshops and Committee Meetings

Annual Report

CityRadio (1670 A.M.)

CityTV(Adv. Cable: Channel 25)(AT&T U-Verse: Channel 99)

In-House Produced Video Content (Including In the Loop and Get Connected)

Coral Springs Quarterly Magazineand Other Publications

CityWeb(CoralSprings.org, Intranet and Other City Sites)

City E-news

Podcasts

Video on Demand

Internet Streaming CityTV Shows

CityText

Press and News Releases

Direct Mail and Display Advertising

“Slice of the Springs”

Banners and Posters

Fliers and Brochures

“Code-Red” Phone Alert System

State of the City

City Sponsored Events

Information Booths

City Hall in the Mall

City Hall Reception Area

On-Hold Messages

Front-line Employees

Social Media(Facebook, Twitter, Youtube, FourSquare, QR codes, Text Messaging, and RSS Feeds)

27 Ways the City Communicates


Coral springs magazine

Coral Springs Magazine

  • Mailed to 50,000 homes and businesses

  • Read by 85% of our residents according to survey


Cityweb

CityWeb

  • Multiple websites

    • coralsprings.org

    • CSBizAssist.org

    • coralspringsfireacademy.org

    • csteensundecided.com

    • aquaticcomplex.org

    • csteens.com

  • An average of 85,000-90,000 unique visits per month to the City website alone.


Citytv channel 25 on advanced cable communications and 99 on at t u verse

CityTV: Channel 25 on Advanced Cable Communications and 99 on AT&T U-verse

  • 24 hours of original programming daily

  • Monthly episodes of: In the Loop

  • More in-depth coverage with quarterly Get Connected

  • Live Streaming of CityTV

  • Video on demand

  • PSAs, advertising for City Events, Emergency Messages


Cityradio

CityRadio

  • 24-hour emergencyand informationalprogramming

  • Started in 2008 after Wilma


What s the latest

What’s the latest?

  • Communicating with residents via social media such as Twitter, Facebook, YouTube, CityText, RSS Feeds, Four Square and others.

Four Square

Feed Burner

QR Codes


Other communication methods

Other Communication Methods

  • Commission Meetings

  • Podcasts

  • eNews – Monthly, icon on home page

  • Fliers

  • Brochures/Guide Books

  • Local Media Ads

  • Press Releases

  • Entryway signs, pole banners

  • Annual Report, State of the City


Survey results

Survey Results

  • 92% overall quality rating from residents for City services

  • 89% of businesses rated the City as excellent or good at communicating with them

  • 45,437 volunteer hours donated to the City in 2009

  • 41,567 volunteer hours donated to the City in 2010


City communications

City Communications

More ideas forcommunicating with the City?


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