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FRIDAY 22nd JANUARY ‘10

Moving From Science to Business. +. FRIDAY 22nd JANUARY ‘10. Contents. Introducing SRS. Company formed in 2007 - resource management company Technical and operational knowledge base Complementary experience – mixed backgrounds Received investment from IP Group May 2008

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FRIDAY 22nd JANUARY ‘10

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  1. Moving From Science to Business + FRIDAY 22nd JANUARY ‘10

  2. Contents

  3. Introducing SRS • Company formed in 2007 - resource management company • Technical and operational knowledge base • Complementary experience – mixed backgrounds • Received investment from IP Group May 2008 • Leverage investment into new technologies/ projects • Market focussed – problems first • Acquired Modern Waste December 2008

  4. We work in partnership with major blue chip clients across all sectors both in the UK and abroad

  5. Waste is our Big Issue!!

  6. Access to New Technology • 10 Universities with IP Group • Also work with others • Substantial technology pool • Focused R&D • Patented processes • Bespoke and generic solutions • Client service – access and assist

  7. Our Approach Know the industry and what it needs Four key pieces to the jigsaw Trained in the environmental sector Commercial Expertise People Process Market Knowledge Focus on real problems – not perceived ones Identify market applicable opps and build business Four key elements to our approach

  8. Business building Technology transfer Key pillars for success Market Opportunity IP/Know How Customers partners CEO/Chair Infrastructure Funding The Route to a Tech led Business Investment Corporate Finance Business development Executive search Strategy development Support services Technical and commercial assessment service

  9. Adding Value to the process

  10. What we are Looking For • Solutions to real problems • Evolutionary or Revolutionary - But not ‘Me too’ • In areas that we understand – not just those requiring funding • Focussed on the Cleantech sector (but more to do with waste) • Scalable • Clear route to market through existing channels • Early stage – risk managed by market knowledge/contacts • Strong barrier to entry

  11. Current Portfolio • Biowaste2Energy Ltd – Investment with University of Birmingham • Encos Ltd – Investment with University of Leeds • Yorkshire Water Ltd – Joint development project to recover value from ash • United Utilities – named Commercialisation Partner for EU funded Project • Selection of other technologies currently being assessed • Some already in market but have been focussed wrong • Assisting major technology transfer company with waste related projects

  12. Biowaste2Energy The concept • Stake acquired in 2007 by Modern Waste - University of Birmingham • Conversion of food (sugary) wastes to Hydrogen (more efficient energy carrier) • Two stage process – dark stage and light stage – both biological processes • Currently identifying options for scale up – International Opportunity Corporate

  13. The process • Construction products from 100% waste derived material - cement free • Developed by University of Leeds & University of Nottingham • Initial products to be made from incinerator ash and waste vegetable oil • First Encos block plant to be operational early 2010

  14. The Challenges Board to Board • Identifying the route to market – if not already done from start • Getting out of the Laboratory – fear • Trying to solve all of the problems before opening the Lab door • What’s the Business Plan – licence or build? • Finding the Cash!! Corporate Our key challenges to success Not always same as others!

  15. Route to Market • Is there a market?????? • Has technology been developed to meet a particular problem? • How much do we know about the scale of that problem? • Who may be the key clients and where are they? • What does the technology do that differs from existing options • Is it needed? • Are we trying to sell a ‘Black Box’? (Competition) • How will we get paid?

  16. Getting out of the Lab • Fear!!! – what do we need to do to be successful? • Comfort Zone • What if it can’t be scaled up? • Are we at a realistic point of (potential) success? • What if I bring in outsiders and lose control ? • Who’s best to lead? (CEO v’s CTO) • Who can get the necessary funding?

  17. Stage of Development • Are we trying to solve all of the problems before opening the door? • If so – are we the right individuals to solve all of the problems? • 80/20 Rule – will added work provide the necessary answer? • Where do the real efforts need to be placed (and not just the fun bits)? • Are the problems related to market applicability? • Who is needed to really sort these? • Done with existing resources? • Call for outside help?

  18. Business Model • Is there one – developing to meet a market need or to advance science? • If we have a marketable product what’s the best route? • Licensing – provides a wide market opportunity and great for some ideas • However – can prove a difficult birth if market cannot see the value • Spin-Out – provides a real company to move forwards to development • However – requires ability to work with the market to develop a profitable business (and a strong delivery team)

  19. Funding • IF: • You have a technology which meets a (scalable) market need • Is understood by the end users/customers • Provides real market benefits and is price competitive • Provides a suitable entry barrier • Meets the current Zeitgeist • Then funding is relatively straightforward • BUT – do the funders understand the market you are in/aiming for?

  20. Key Considerations • Use your Technology Transfer Office • They know how to move towards a business • There to help you • Determine the market you intend to service • Can you work directly with the market to develop – collaboration • Only route to success is developing something that meets need • Develop a robust business delivery plan • Spin out or Licence – what’s best for your market (customer focus)

  21. Concluding Comments • Remember that you are developing a solution to a problem • Develop with the customer in mind – can you develop with them? • Do not be afraid of external input – the maths on 100% of Zero are easy • Identify the real value – is this a component or the sum total? • If a component – can we sell 200 of them instead of 1 full plant? • Funders do not always understand the market focus – they follow the crowd • Look for international opportunities where local ones are not obvious • Make sure you are protected before going into the Public Domain!!

  22. + The End Contact Details: Karl Hylands Director Email: karl.hylands@srs-eu.com Mobile: 07795 568959 Web: www.srs-eu.com

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