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2007 Flavor Forecast. David Morris Maria Caranfa, R.D. Mintel International Group. Unlock the future of flavor. The Future of Foodservice via Trend Methodology The Flavor Paradox Flavor Trends. The Future of Foodservice. It starts with trends…. Mintel’s Foodservice Trend Platforms.

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2007 flavor forecast l.jpg

2007 Flavor Forecast

David Morris

Maria Caranfa, R.D.

Mintel International Group


Unlock the future of flavor l.jpg
Unlock the future of flavor

  • The Future of Foodservice via Trend Methodology

  • The Flavor Paradox

  • Flavor Trends


The future of foodservice l.jpg

The Future of Foodservice

It starts with trends…


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Mintel’s Foodservice Trend Platforms

  • Beating the blur

  • The assortment approach

  • The new rules of nutrition

  • Corporate social responsibility


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Flavor fads and flavors that stick

Mainstream Emerging Fad


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Flavor is Key

Flavor is at the forefront of

competition and innovation


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Mainstream flavor trends

  • Orange

  • Vanilla

  • Spicy

  • Chocolate

  • Lemon

Source: Mintel Menu Insights


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Movements in Mainstream

  • Innovation of Mainstream/Tradition

    • Orange

      • Blood Orange

    • Vanilla

      • Madagascar Vanilla

    • Spicy

      • Habanero

    • Chocolate

      • White Chocolate

    • Lemon

      • Meyer Lemon

Source: Mintel Menu Insights


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The Flavor Paradox

Tradition Innovation



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Everybody loves pizza!

Source: Mintel





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Pizza places have held their ground through flavor innovation

$ billions

Source: Mintel



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Bottom line innovation

  • Two things matter in this market

    • Flavor

    • Convenience

  • Battle the blur by flavor innovation

    • Tradition

      • Better quality, better tasting traditional ingredients

    • Innovation

      • Unique ingredient combinations


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The future of flavor innovation

Flavor Lessons


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Lessons for flavor innovation innovation

  • Innovation is built on variety, repetition and combination

  • Balance flavor assortment, tradition with innovation

  • Flavor trumps health


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Flavors to learn by innovation

  • Chipotle

    • Variety, Repetition, Combination

      • Your Favorite Vodka or Gin Served with Your Choice of our Five House Cured Stuffed Olives with Anchovy Bleu Cheese, Feta Cheese, Chipotle Salmon (Dylan Prime)

  • Basil

    • Tradition with Innovation

      • Basil and Pineapple Mojito with basil syrup and leaves, pineapple juice, Cruzan light rum

  • Pomegranate

    • Flavor Trumps Health

      • Pomegranate cheesecake with chocolate covered pretzel crust with zinfandel-chocolate drizzle (Red Maple)


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The future of flavor innovation

Opportunity for Flavor: Health


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Flavor trumps health innovation

Source: Mintel Menu Insights


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Health through cuisine innovation

  • A World of Flavor

    • Jamaican

    • Spanish

    • Cuban

    • Mediterranean

    • Indian

    • Peruvian

    • Moroccan

    • Korean


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Health on the menu: fad or trend? innovation

  • Fad

  • Trend

  • Not sure

When you’ve made your selection, press the dual arrow key to send



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Emerging flavors innovation

  • Revolutionary

    • Yuzu

    • Acai

    • Aji Amarillo

  • Revitalizations

    • Blackberry

    • Cinnamon


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Yuzu innovation

  • Flavor Factor

    • Citrus flavors and Asian cuisine are widely accepted by the American consumer

    • Look for some very interesting new Asian inspired dishes and beverages

  • On the menu

    • Diver Scallops (Clio Restaurant)

      • With yuzu juice, black truffle vinaigrette and celery


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Acai innovation

  • Flavor Factor

    • Tropical fruit from the Amazon

    • High in antioxidants

  • On the menu

    • Acai Adventure (Smoothie King)

      • You don't have to explore the amazin' Amazon to treat your tastebuds to açaí. We've got the bold little berries spun with blueberry and apple into a drink bound to make you feel like an Amazon yourself


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Aji Amarillo innovation

  • Flavor Factor

    • Peruvian cuisine may be the next Mexican cuisine

    • Aji Amarillo—with it’s distinctive, fruity flavor—is commonly ground into colorful cooking powders

  • On the menu

    • Seared Slab of Hudson Valley Foie Gras (The Coyote Café!)

      • With Grapefruit Confit, Blood Orange-Aji Amarillo Coulis and Crispy Almond Phyllo


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Which will be a trend? innovation

  • Yuzu

  • Acai

  • Aji Amarillo

When you’ve made your selection, press the dual arrow key to send


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Blackberry innovation

  • Flavor Factor

    • Deep purple color, sweetness and mild tanginess

    • A perfect addition to beverages, salads and desserts

    • Can easily be paired with spicy and savory flavors

    • Recognizable, yet exotic

  • On the menu

    • Moro Blood Orange Tart (Norman’s Miami)

      • Blackberry compote, chocolate sorbet


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Cinnamon innovation

  • Flavor Factor

    • Strong ties to Indian and other ethnic cuisines

    • Brings warmth to food and beverage applications

    • “Cinnamon should be on tables in restaurants along with salt and pepper.” (Jerry Seinfeld)

  • On the menu

    • Jamaican Grilled Chicken Breast (Bahama Breeze)

      • Marinated with authentic spicy jerk seasonings and oak-grilled, served with cinnamon mashed sweet potatoes, fresh seasonal vegetables and a black bean sauce


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Which has the most unique applications? innovation

  • Cinnamon

  • Blackberry

  • Not Sure

When you’ve made your selection, press the dual arrow key to send


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Wrap up—unlock the future of flavor innovation

  • Flavor is at the forefront of innovation and competition

  • Trends do not operate in a vacuum

    • The Flavor Paradox

      • The power of tradition + innovation

    • Balance offerings

    • Connect flavor with health

    • Differentiate between fads and trends


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Thank you innovation

  • Questions?

Maria Caranfa, R.D. David Morris

Director, Mintel Menu Insights Senior Analyst, Mintel Reports

[email protected] [email protected]

312-932-0400


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