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Digital Radio Plus

Digital Radio Plus. it’s radio as you know it, plus…. 2010. Background on Digital Radio. digitalradioplus .com.au. Background on Digital Radio. The technology being used is DAB+ Digital Radio is currently switched on in the 5 metro cities Digital radio is free-to-air .

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Digital Radio Plus

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  1. Digital Radio Plus it’s radio as you know it, plus… 2010

  2. Background on Digital Radio digitalradioplus.com.au

  3. Background on Digital Radio • The technology being used is DAB+ • Digital Radio is currently switched on in the 5 metro cities • Digital radio is free-to-air. • People will need a new radio receiver digitalradioplus.com.au

  4. digitalradioplus.com.au

  5. Benefits of Digital Radio digitalradioplus.com.au

  6. Benefits of Digital Radio • Clearer sound and improved reception • Extra Content • Extra stations • Pop-up & Event stations • A wider choice of programming • Tuning by station name • Pause and rewind radio • Image & Text • Updated news, sports and racing information • More details about the advertised product digitalradioplus.com.au

  7. Digital Radio Text & Image Capabilities digitalradioplus.com.au

  8. Digital Radio - Image digitalradioplus.com.au

  9. Digital Radio - Text digitalradioplus.com.au

  10. Digital Radio Industry Data digitalradioplus.com.au

  11. Digital Radio Industry Data • Digital Radio Industry Report – March 2010 • Digital Radio Listening – included in the official Nielsen Company radio audience measurement • Consumer Research – CRA commissioned Hoop Group to conduct a study. • Market Data – Market indications from Manufacturers/Chip makers • These resources provide the first official data relating to digital radio in Australia. digitalradioplus.com.au

  12. Listening commercialradio.com.au digitalradioplus.com.au

  13. Listening • Platform Listening – Reach Source: Nielsen Radio Ratings, Average of 5 Metro Cities, Survey 1 2010, Monday-Sunday 12am-12am, all people 10yrs+ unless otherwise stated digitalradioplus.com.au

  14. Listening • Time Spent Listening by Platform Source: Nielsen Radio Ratings, Average of 5 Metro Cities, Survey 1 2010, Monday-Sunday 12am-12am, all people 10yrs+ unless otherwise stated digitalradioplus.com.au

  15. Listening - Reach by Age Groups Source: Nielsen Radio Ratings, Average of 5 Metro Cities, Survey 1 2010, Monday-Sunday 12am-12am, all people 10yrs+ unless otherwise stated digitalradioplus.com.au

  16. Listening – TSL by Age Groups Source: Nielsen Radio Ratings, Average of 5 Metro Cities, Survey 1 2010, Monday-Sunday 12am-12am, all people 10yrs+ unless otherwise stated digitalradioplus.com.au

  17. Listening - New DAB + Only Stations digitalradioplus.com.au

  18. Listening – New DAB + Only Stations Source: Nielsen Radio Ratings, Average of 5 Metro Cities, Survey 1 2010, Monday-Sunday 12am-12am, all people 10yrs+ unless otherwise stated digitalradioplus.com.au

  19. Consumer Research digitalradioplus.com.au

  20. Consumer Research • In late 2009 CRA commissioned research through HOOP Group to measure the consumer awareness and perception of DAB+ Digital Radio in Australia. • The Objectives of the research were to • Awareness • Perception • Purchase intent • Key purchase triggers • User experience and perception • Sample = 2,471 metro radio listeners. • 547 were identified as actual owners digitalradioplus.com.au

  21. Consumer Research - Awareness • 63% are aware that DAB+ digital radio has launched in Australia Source: Hoop Group, CRA DAB+ Digital Radio Consumer Study 2009/2010 digitalradioplus.com.au

  22. Consumer Research – Purchase Intention • Almost 40% of people in metropolitan areas are likely to purchase a digital radio in the next 12 months. • Top 5 reasons to contemplate purchase of a digital radio(in the next 12 months) Source: Hoop Group, CRA DAB+ Digital Radio Consumer Study 2009/2010 digitalradioplus.com.au

  23. Consumer Research – Price Perception

  24. Consumer Research – Owners of Digital Radios • 52% listen to more radio • 69% believe it has delivered on expectations • 80% would recommend it to a friend. • Digital radio owners reasons for purchase: • 71% for digital sound quality • 61% for the new features • 50% to access the new DAB+ stations • 42% like to have the latest technology • 20% live in an area with poor analogue reception Source: Hoop Group, CRA DAB+ Digital Radio Consumer Study 2009/2010 digitalradioplus.com.au

  25. Consumer Research – Digital Radio Owners • Purchase Experience Source: Hoop Group, CRA DAB+ Digital Radio Consumer Study 2009/2010 digitalradioplus.com.au

  26. Market Data digitalradioplus.com.au

  27. Market Data • Market indications from manufacturers, retailers, chip makers and Gfk sales data indicate there are around 104, 000 units in the market. • Exceedingthe initial expectations that 50,000 would be sold in the first 12 months. digitalradioplus.com.au

  28. Resources and Tools digitalradioplus.com.au

  29. Resources and Tools digitalradioplus.com.au

  30. For More info: Batoul Alamein 02 9281 6577 batoul.alamein@commercialradio.com.au

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