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FROM PASSION TO PRACTICE

FROM PASSION TO PRACTICE. Strategies for Reigniting Your Co-Curricular Record. William Johnson, BA. Student Development + First Year Experience Programs Coordinator Carleton University. ENOUGH ABOUT ME. DO YOU HAVE A CCR?. PRESENTATION OUTCOMES.

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FROM PASSION TO PRACTICE

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  1. FROM PASSION TO PRACTICE Strategies for Reigniting Your Co-Curricular Record

  2. William Johnson, BA Student Development + First Year Experience Programs Coordinator Carleton University

  3. ENOUGH ABOUT ME

  4. DO YOU HAVE A CCR?

  5. PRESENTATION OUTCOMES • Understand the value of having a Co-Curricular Record • Compare and contract the strategies and tacticspresented, and assess their for fit your programs • Identify and apply strategies shared in this sessionto your CCR programs

  6. CCR—WHY? SUPPLEMENT PROMOTE MOTIVATE ENABLE

  7. CCR GROWTH@ CU

  8. BRAND + TAGLINE 10° Marketing 101 “Get Involved, Get Recognized” Communicate Relative Value

  9. UNIVERSALMESSAGING 9° Message Saturation Volunteer Postings (“Activity is eligible tobe included on your CCR.”) Job Postings Network w/ Campus Partners

  10. VALIDATORTOOL KITS 8° Print Guide Links to Video Manuals Sample Messages for Groups Basically:Do all of the work for them.

  11. POST-ACTIVITY COMMUNICATION 7° Post Activity Follow-Up Track Key Campus Activities See Example Message

  12. 7°

  13. YEAR-OVER-YEAR ACTIVITY STATS 6° Compare Numbers Annuallyfor Large Activities/Groups Email Validators With Stats

  14. LOW COST COLLATERAL 5° Buttons Low Cost / Long Life Significant Exposure

  15. VIDEO TUTORIALS 4° Online Manuals Four Unique Videos 500 Views/Year One Video Watched = One Less Question Utilize Main Social Channels

  16. PEAK GROUP INTEREST 3° Students <3 $$$ So do Student Groups Increase Club Funding Initiative

  17. AMBASSADORS 2° Peer-to-Peer Communication Tap Current Student Leaders Minimal Cost and Time Commitment Speak w/ Classes, Tweet or EngageCampus Club Listservs and Websites

  18. PROFESSOR PARTNERSHIPS 1° Real-World Experience Partner with Program/Course Important Results: Understanding, Perception,Promotion and Discussion

  19. Moving Forward

  20. MOVING FORWARD Logo Adoption Workshops Ambassadors+ Work to Mandate Usagefor Clubs & Societies Highlight Achievements

  21. Q + (hopefully) A

  22. William Johnson William.Johnson@carleton.ca

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