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Mann Deshi Project Update

Mann Deshi Project Update. Date: 4/18/2012 PC: Shruti, Gorden (past) OPC: Gaurav Khanna. Mann Deshi Intro. Started in 1994 by Chetna Gala Sinha Main focus on women empowerment through entrepreneurship and other programs Mann deshi mahila bank started in 1997

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Mann Deshi Project Update

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  1. Mann Deshi Project Update Date: 4/18/2012 PC: Shruti, Gorden (past) OPC: Gaurav Khanna

  2. Mann Deshi Intro • Started in 1994 by Chetna Gala Sinha • Main focus on women empowerment through entrepreneurship and other programs • Mann deshimahila bank started in 1997 Microfinance: microcredit and savings leading to women’s empowerment Obj: Asset creation, social security, women’s rights and more • Head office in Mhaswad, Maharashtra • Program is now run in Maharashtra and Karnataka, in Satara, Hubli and Dharwad districts which covers a total of 196 villages

  3. Mann Deshi Foundation Programs • Mann DeshiUdyogini • Financial Literacy • 1000 Deshi Entrepreneurs Program • Community Radio • Mann Deshi Champions • Women’s Property Rights • Farming Programs • Women’s Health Education

  4. MissionThe Deshi Entrepreneurs initiative will work to create business role models of promising rural women entrepreneurs by providing them with the guidance and training needed to aim and achieve significant business growth. ObjectivesThe Deshi Entrepreneurs initiative will in 5 years:- Identify rural women pioneers who have developed a business with growth potential- Substantially scale up 1,000 chosen microenterprises through a formalized mentorship- Build 1,000 business role models to inspire and motivate other entrepreneurs to grow their microenterprises by utilizing the financial services and business management training provided by the Bank and Business School.Focus AreaEducation and Livelihoods

  5. Project Goals Short-term goals (pilot year) • Provide promising entrepreneurs with management training and support to grow their businesses. • Foster a positive relationship between business mentor and Deshi entrepreneur. • Through business schools, develop innovative business basic training curriculum for the unique needs of rural entrepreneur. Intermediate goals (first 2 years) • Partner with prominent members of Indian business development communities to make business curriculum a perfect fit for Deshi entrepreneur. • Rapidly expand • Increase the quality and scale of micro-enterprise. Long-term goals • Improve economic status and empower them to grow their businesses and contribute to the overall economic development of the local communities. • Foster 1000 role models who will inspire future clients • Build an extensive network with prominent members of business community and rural entrepreneur.

  6. SITE VISITS • Pam Sporborg(2006); interned with MVSS/MDMB • VivekThirtha (2007) • Aparna(2008) • Aparna (2010) All four site visit reports have been very positive For more info on the foundation go to http://www.manndeshifoundation.org/index.html

  7. Funds and Expenditure

  8. Budget for AID - PDX • Total cost incurred to train one Deshi entrepreneur is Rs 3500. • AID-PDX can sponsor 50 Deshienterpreneurs in the first 6 months and then based on their performance sponsor 50 more. • Total cost 50 * 3500 + 50 * 3500 = 3,50,000 Rs ~ $7140 • Amount we transferred for half year was 1,75000/-

  9. Half Year Report Q1-Q2 2011 • Staff Size - 29 • New Staff Hired - 2 • Full Team Meetings Conducted - 6 • Trainings/Workshops attended by mid-level and senior team - 2 • Conferences Attended- 3 • Apr-June - kick-off of Mann Deshi-ACCION (a global leader in microfinance services) partnership to provide Mann Deshiteachers, structured training on financial literacy and business administration • 20 Mann Deshi teachers received financial literacy training at Mann Deshi’s head office in Mhaswad • 9 master trainers from Mann Deshi visited ACCION’s head office in Bangalore for training on effective teaching methods for micro-entrepreneurs

  10. Half Year Report Contd. • May - The British Asian Trust held a successful fundraising event for Mann Deshi in London. ChetnaSinhawho was in the UK to give a lecture at Exeter University, was the key speaker at an inspiring event on women's empowerment. Chetna was featured on BBC radio and met a number of funders. • Jul-Sep - Chetnavisited New York City to attend the Clinton Global Initiative. At CGI, Chetna showcased Mann Deshi’s efforts in Financial Inclusion and the launch of a new Chambers of Commerce for rural entrepreneurs. Also application going out for the prestigious Times of India Social Impact Awards. Mann Deshi’s trainers rolling out ACCION content for Financial Literacy and the Deshi MBA program.

  11. Half Year Report Contd. • 2011-12 conducted two batches for Deshi Entrepreneurs program.   • Total number of women participated - 342.  In each batch Mann Deshi  conducts four workshops i.e. working capita, Cash management, marketing management, Exposure visits and closing ceremony etc.   • Ceremony arranged for all batches • Selected 15 entrepreneurs from 1st batch of Deshi entrepreneurs program 2011-12 given award on 14th of April, 2012.   • Mann Deshigave awards to women who have been able to start and scale up their businesses. The inspiration for the award was to celebrate successful businesswomen and motivate others to be entrepreneurs

  12. Current Problems/Challenges Faced By Rural Women • Lack of capital - more capital for maintenance & growth • Market constraints - limited demand due to the nature of business, competition, population size, or market economy • Supply chain - inability to manage the supply of raw materials; lack of access to or knowledge of cheaper, better wholesalers for raw material • Labor & Production - inability to manage the supply of raw materials; lack of access to or knowledge of cheaper, better wholesalers for raw material • Cash Flow Management - difficulty managing working capital • Marketing - need for marketing strategy training

  13. First Phase: Pilot Year Program (2009-10) • The first phase was implemented only in one district. • MDF visited 230 women at home and interviewed them out of which 25 were selected for pilot program. • Workshop on advanced finance literacy was held as 90% of participants had limited financial literacy. • This workshop trained them mainly in tracking and documenting their finances. • SP Jain institute of management has designed a Deshi MBA program which targets the challenges faced. • Mentors were identified for each woman. Mentors have been of great help and is one of the important aspect of this program.

  14. Pilot Program - Success Stories MrsSujata Mane - a graduate of the pilot program • Her small business is varied and includes making masalas, making noodles, sewing and a small store. • After the workshop, she added a coconut barfi making business and the store was expanded to include sales of candy and soap! • Sujata has used bank loans from Mann Deshi for buying buffaloes, sewing machines etc. Her earnings doubled after taking the pilot program. And hires help in the summer for making the noodles (shevai). Ms. ShobhaRaut- a graduate of the pilot program • used to have a small "sundries" shop before; after the program she has expanded her store to include women’s clothing and accessories. • What she liked about the program was the exposure to other women small business owners and her increased number of contacts as sources for inventory. • She also looks after her parents and is serving as mentor to other women now.

  15. Second Phase: (2011) • This program is now run in two states Maharashtra and Karnataka, in Satara, Hubli and Dharwad districts which covers a total of 196 villages. • Started accepting application in Jan. Total 362 application received, 273 women selected for this program. Application process lasted for 1.5 months. • Mentors are included from major cities like Pune and Mumbai as well. • Implementation of financial diary and monthly status checks. • Not a single loan defaulter.

  16. Second Phase: Challenges and Solutions

  17. Backup

  18. Padma - Leads the Mann DeshiEnterpreneur Program

  19. Pilot program success stories – SujataMane

  20. Pilot program success stories – ShobhaRaut

  21. Selection Criteria for Deshi Entrepreneur Participants • Is a client of Mann Deshi, or is interested in becoming a client • Is working in a new business sector, or has developed an innovative business model with growth potential • Growth of her business and building her as a role model will positively impact her community or other women working in a the same business sector • Has taken steps to grow her business • Has a developed or innovative vision of expansion • Has a good understanding of where she needs help in order to improve her business, has sited problem areas • Is the owner and manager of her business, if it is a family business then she has a substantial role in the management and decision making of the business • Is willing to work with a Mentor and attend training sessions

  22. Business Sectors of Deshi Entrepreneurs • Manufacturing • Bakery and food production (pappad, khakara, rotis) • Spice and flour grinding • Paper cup production • Tailoring • Artisan: Frame, basket, bag making • Service • Beauty parlor • Tea Stall/Restaurant/Food Delivery • Delivering kitchen appliances • Pigmy Agent • Trader • Vegetable or fruit vendor • Street vendor (candy, snacks, and grocery goods) • Ladies store • Stationary store • Grocery store • Agriculture • Raising and selling goats, chickens, eggs • Pomegranate, Papaya, Banana, Mango Farmer

  23. Local Mentors To help guide these women on how best to achieve their business growth goals, each woman participant will be matched with a Local Mentor. These individuals will be established business professionals with great knowledge of the local economy. Expert Advisers Expert Advisers will be individuals working in larger scale business sectors in Satara, Pune, Bombay and neighboring cities. These Advisers will be industry leaders or trade specialists, business professionals from Business Associations, institutes or consultancies.

  24. Criteria for Selecting Local Mentors • Live in the Satara district • Have started and grown their own business; if business is inherited need to have grown the business; or have worked as a educator/trainer for specific business sector • Have great understanding of the local market economy • Know how to find suppliers and wholesalers • Have general experience with marketing, sales, and accounting • Can effectively manage unpredictable problems that may arise

  25. Local Mentor Responsibilities • Each Mentor will be assigned 2 to 3 women participants to advise over the course of the year • Mentors will work with Program Coordinator and their Mentee to design a year-long Business Growth Action Plan • Mentors will serve as Personal Business Coaches, directing their Mentees on how best to achieve all of her business goals listed in their Action Plan • Mentors will stay in constant contact with their Mentees during the year through phone and site visits

  26. Program committee will match Mentors to Mentees • Problem areas and expansion vision of Mentee • Business Sector • Location of Mentor and Mentee

  27. Mentor Training – 1 day • Receive detailed Business Profiles for their Mentees • Learn about their role and responsibilities within the program • Sign a program contract

  28. Facilities Provided to Mentors and Mentees • Coverage of transportation, food and lodging expenses for program trainings and events • Monthly stipend of INR 500 (phone and transportation)

  29. Business Basics Workshop – 3 days in Gondavale • A common training for all women participants that will introduce basic business management strategies such as, simple accounting, marketing, quality assurance, product quality and standardization, accessing capital, creating a Business Action Plan. • Indian Business School partner will create curriculum for this workshop and train business school trainers to teach women participants • Participants will meet with Mentors and Program Coordinator and write their Business Growth Action Plan • Women participants will sign a contract, outlining her responsibilities and commitment to the program

  30. Additional Training • 3 Educational Seminars- 1 day each in Satara • 2 Field Trips – 2 days each

  31. Achievement Award and Certificates • Three awards for the Deshi Entrepreneurs (and their mentors) who have achieved the greatest success given their individual challenges. • One award will be given to the most dedicated Mentor • General Community Service Certificates will be given to all participants and Mentors for their completion of the program.

  32. Areas of Potential Support • Business school partner or Resource Organization to help design and implement business training curriculum for Business Basics Workshop • Indian businesses and NGO partners to provide or recommend business professionals for mentorship • Funding to cover operation costs (for complete break down see budget in full business plan) • Media partner to promote the initiative and attract dedicated Mentors and potential business partners • An independent consultant to conduct an Impact Assessment of first and last year

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