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IMPROVING YOUR ORGANIZATIONS USE OF THE INTERNET

IMPROVING YOUR ORGANIZATIONS USE OF THE INTERNET. AUGUST 4, 2005. WWW.BULLSEYEMETRIX.COM. Bullseye Metrix Overview. Web Hosting. Search Engine Marketing. Bullseye Metrix. Web Promotions. Email Marketing. Marketing & ROI Metrics. Affiliate Marketing. 1. Search Engine Marketing.

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IMPROVING YOUR ORGANIZATIONS USE OF THE INTERNET

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  1. IMPROVING YOUR ORGANIZATIONS USE OF THE INTERNET AUGUST 4, 2005 WWW.BULLSEYEMETRIX.COM

  2. BULLSEYEMETRIX Bullseye Metrix Overview Web Hosting Search Engine Marketing Bullseye Metrix Web Promotions Email Marketing Marketing & ROI Metrics Affiliate Marketing

  3. 1. Search Engine Marketing 2. Affiliate Marketing 3. Email Marketing 4. Measuring ROI BULLSEYEMETRIX Topics

  4. BULLSEYEMETRIX Web Marketing Process Attract Capture Capitalize Evolve Maximize • Design & • Development • Call To Action • Marketing Plan • Reinforce Corporate Identity • Get Customers • to Find You • Identify Them • What Makes • Them Tick? • What Can You • Do For Them? • Email Marketing • Establish • Relationships • Make Buying • Easy • Inform & Engage • Did You Reach The • Target Audience? • Did You Get The • Desired Results? • ROI? • What Can Be • Improved? • Search Engine • Marketing • Affiliate • Marketing • Targeted • Campaigns

  5. BULLSEYEMETRIX Search Engine Marketing 2 Methods Organic or Natural Search Engine Listings Pay-Per-Click (PPC) Sponsored Advertising

  6. BULLSEYEMETRIX Keyword Research Word Tracker • PPC • Listings • What Your Competitors Are Doing • How Much They Are Spending • Maximum • Exposure for • You Budget • Organic • Listings • Where Your Competitors Are • Ranking • Where Are The • Niches • Best Opportunities • For Rankings # of Searches Amt. of Traffic Cost of PPC Yahoo & Google

  7. 2 3 1 • Graphics • URL’s/Hyperlinks • Navigation • Body Text/Content • Titles • No Frames • No Flash Pages • Shallow Directory • Sitemap Page • Custom Error Pages • Meta-Tag Keywords • Meta-Tag Description • Alternative Text • Headings BULLSEYEMETRIX SEO Basics Invisible Elements Visible Elements Website Architecture

  8. Web Design & Graphics Search Engine Optimization BULLSEYEMETRIX The Balance

  9. BULLSEYEMETRIX Yahoo PPC Example

  10. BULLSEYEMETRIX Yahoo PPC Pricing Example YAHOO Competitor A Competitor B Competitor C Word A $2.35 Position 1 $2.00 Position 2 $1.00 Position 3 Word B $.35 Position 3 $.55 Position 1 $.36 Position 2 Word C $.10 N/A N/A Word D N/A $2.18 Position 1 $.10 Position 2 Word E $1.00 Position 1 N/A $1.00 Position 2

  11. BULLSEYEMETRIX Affiliate Marketing Example Attract Click Convert Affiliate’s Website Link to Your Website Purchase

  12. BULLSEYEMETRIX Affiliate Marketing Benefits 1. You Don’t Pay Unless A Sale is Made 2. Low Startup Costs 3. Pay for What You Use 4. Improves Search Engine Presence

  13. BULLSEYEMETRIX Email Marketing

  14. BULLSEYEMETRIX Email Marketing With Tracking Did Not Read Your Message Read Message Took No Action Read Message Took Action

  15. BULLSEYEMETRIX Measuring ROI Search Engine Marketing Web Analytics Measure ROI Affiliate Marketing Email Marketing

  16. BULLSEYEMETRIX Conversion Pyramid Home Page 100 Product Pages 60 Shopping Cart 20 Checkout Process 5 Conversion 5%

  17. 2 3 • PPC Click-Through • Internal Search Engine • Search Engine Traffic • $500-$5000 • First Time Buyers vs. Repeat Buyers • Conversion Tracking • Custom Reporting • $10,000-$100,000 BULLSEYEMETRIX Web Analytics Software Low End Middle High End 1 • Visits vs. Hits • Top Entry Pages • Top Exit Pages • FREE - $100

  18. BULLSEYEMETRIX Conversion Tracking Strategy 1 2 3 4 • Create a Unique • Landing Page • for Each PPC Ad. • On Each Landing • Page, Create a • 301 Redirect to • the Desired • Page. • Create a Unique • Page for People • Who Checkout. • Make a Page that • No One Would • Arrive at Unless • They Made a • Purchase. • Use the Google • & Yahoo FREE • Conversion • Tracking Scripts • The Script is Put • On Your Unique • Checkout Page.

  19. Search Engine Info Email Tracking Affiliate Tracking Web Analytics Web Design BULLSEYEMETRIX Useful Links www.searchenginewatch.com www.webmasterworld.com www.bullseyemetrix.com www.constantcontact.com www.exacttarget.com www.commissionjunction.com www.myaffiliateprogram.com www.webtrends.com www.nettracker.com www.u4eadesign.com

  20. WWW.BULLSEYEMETRIX.COM Thank You ! Jon-Karl Klietsch e. jkk@bullseyemetrix.com p. 612.801.1900

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