Geomarketing, Geolocation, Geotargeting, Geomatic, …. [email protected] August 2013. Geomodeling the real world. The classification of spatial features generates several independent layers. Maps. Real world. Spatial D ata & Analysis. How many restaurants are within the circle ?.
The classification of spatial features generates several independent layers
How many restaurants are within the circle?
Geomarketing information is information which enables the user to take better and faster decisions about sales activities.
is defined as a specific piece of geoinformation
which provides an answer to a particular user’s question.
New technologies can pinpoint your location at any time and place
61% of mobile users use their mobile in transport
71% of mobile users using geolocation: to go to a specific point or spot, …
Alert! The tag is at the following address ...
Accuracy of 20 meters
Service delivers the address of the tag(by phone, Internet, etc.).
LBS / ASSET TRACKING
SALES & MARKETING
Equipment & Supplies
Search & Rescue
Monitor Military Campaigns
Fine Grained, Location-based Risk Analysis
How to increase the sophistication of risk profiling?
Financial analysis, ad-hoc/OLAP
Enterprise-wide BI and Reporting
Interactive data discovery
Web clickstream, social feeds
Set-top box analysis
CDRs, Sensor logs, JSON
Audio/video storage and refining
Storage and batch transformations
Any User, Any Data, Any Analysis
Java, C/C++, Pig, Python, R, SAS, SQL, Excel, BI, Visualization, etc.
Aster MapReduce Portfolio
Teradata Analytics Portfolio
Web & Social