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Web Site Design and Evaluation

Web Site Design and Evaluation. Product Overview. Enhanced V isitor Experience !. Mobile phone application that meets the needs of museum visitors around the world. Navigate through the museum space Get from A to B Find Café, restroom, special exhibit

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Web Site Design and Evaluation

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Presentation Transcript

  1. Web Site Design and Evaluation

  2. Product Overview Enhanced Visitor Experience! • Mobile phone application that meets the needs of museum visitors around the world. • Navigate through the museum space • Get from A to B • Find Café, restroom, special exhibit • Tour exhibits and collections with a guide • View virtual tours without leaving your home.

  3. Target Audience

  4. Target Audience • Tourists • Searching museum site of interest. Being redirected to this app • Would only be using this site for initial search and download • Avid museum goers • Coming back to the site after app download only for virtual tours • Current Customers • Coming back to file complaint or resolve an issue. • Prospective Museums • Would want to see site for experience • Need to know how to participate.

  5. Competitive AnalysisMoMA Positive: Simple layout Clear screen shots and examples Clearly listed functions Easy to follow with the eye Multimedia available up front Negative: Only one link to Purchase App Compatibility and OS requirements not readily available MoMA

  6. Competitive AnalysisAmerican Museum of Natural History: Dinosaurs • Positive: • Page presented like itunes store • Familiar layout, etc • Vivid imagery • Clean presentation • Displayed brand attributes • Several links in the page brought you to final action – Purchase of App • Negative: • Page presented like itunes store • Same old • Many things below the fold • Confusing topics • No clear description of functions • Scattered to the eye (in ie8) • No troubleshooting specific to App AMNH Dino

  7. Heuristics Consistency and standards – Users Need to be able to understand where they are in the site and be able to recognize the brand they are associating with. Help users recognize, diagnose, and recover from errors – If the user navigates away from desired page Aesthetic and minimalist design – Irrelevant information leads to confusion and frustration. Information should only be displayed if desired or out of the way. User control and freedom – Below the fold information, excessive navigating and scrolling on a site that is designed to ease the life of the user leads to frustration and product let down before the user even purchases the App. Help and documentation – FAQ’s and a Contact page is a must for “emerging technologies” such as Mobile Apps for museums. Recognize that your customer may not be familiar.

  8. Data Collection Scenarios Do you understand what the site is advertising? How Can you purchase this product? Run Troubleshooting Get more information which you’re not able to readily find

  9. Data Analysis Findings • Do you understand what the site is advertising? • Hard to tell with LoremIpsum • How Can you purchase this product? • Easy navigation to App store on front page, download page up top on navigation bar • Run Troubleshooting • FAQ page, LoremIpsum • Get more information which you’re not able to readily find • Contact Us Page lists several different ways

  10. Conclusions/Recommendations

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