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Second Screen Apps Ready for Primetime!

Second Screen Apps Ready for Primetime!. Sebastian Vaduva Co-founder & CEO T: @ sebivaduva E: sebi@appscend.com. IAB Forum – Bulgaria. 11.03.2014. Consumers today. Using other devices while watching TV. Using Second Device While Watching Television, 18-44 Year Olds. IAB study, mid2013.

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Second Screen Apps Ready for Primetime!

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  1. Second Screen AppsReady for Primetime! Sebastian Vaduva Co-founder & CEO T: @sebivaduva E: sebi@appscend.com IAB Forum – Bulgaria. 11.03.2014

  2. Consumers today

  3. Using other devices while watching TV Using Second Device While Watching Television, 18-44 Year Olds IAB study, mid2013

  4. Using other devices while watching TV Chance of Using a Mobile Device to Take Action from Television Prompt IAB study, early 2013

  5. Mobile Device Activity while watching TV

  6. Second-screen marketing and advertising Sponsorship Display advertising Mobile or TV commerce

  7. “Vocea Romaniei” 2nd Screen App • App functionality & aproach. • Gamification mechanisms (points awarded for actions) • Live Quiz: contextual questions delivered in the app during the show • Premium content: video & audio • Timeline ( playground for user comments, shares, likes ) • Take a photo with a coach ( save or share ) • Check-ins ( available in the application during the show) • Deployment on 3 platforms: iOS, Windows Phone, Android

  8. “Vocea Romaniei” 2nd Screen App Stats describing the first 48 hours of app air-time: 50.000 total no. of downloads 24.000 comments posted on timeline 250.000 impressions on Facebook 4.500.000 app page views 3000 instant connections / second 450.000 number of points awarded to users

  9. Lessons Learned 3 Lessons Learned

  10. Lessons Learned 2nd screen is more than check-ins

  11. Lessons Learned Close the interaction loop

  12. Lessons Learned Cloud is crucial piece of the puzzle

  13. One clear message

  14. Thanks for listening! Sebastian Vaduva Twitter: @sebivaduva Email: sebi@appscend.com www.appscend.com

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