Value-Driven Design A Program Committee Proposal

1. Value-Driven DesignA Program Committee Proposal

2. Where It Began Systems Engineering Technical Committee Multidisciplinary Optimization Technical Committee EconomicsTechnical Committee Reno 2005

3. Summer 2005 Systems Engineering Technical Committee Multidisciplinary Optimization Technical Committee EconomicsTechnical Committee SAVE International (Value Engineering)

4. LM STS Orlando Workshop • Attendees • Industry: Boeing, Lockheed Martin, Raytheon, Pratt and Whitney, Orbital Sciences • Academia: Purdue • Government: NASA, MITRE & IDA • Results • Developed an initial VDD Scope • Started a plan to make it happen • Next Steps • Pratt and Whitney hosting October Workshop to construct a real world example • Student research projects at Purdue for systems of systems • Research agenda meeting with NSF • Conference tracks at MAO 2006 and ATIO 2006

5. What is VDD? • Value-driven design (VDD) is an improved design process that uses requirements flexibility, formal optimization and a mathematical value model to balance performance, cost, schedule, and other measures important to the stakeholders to produce the best outcome possible. • Requirements flexibility – while traditional design focuses on point requirements, VDD opens up an entire solution space • Formal optimization – allows system and component design engineers to discover the best design in the entire solution space • Mathematical value model – expresses all stakeholder values (customer, business, society) and their interactions into a single measure to convey the needs of the project to every member of the design team.

6. Value Evaluate Search Design Cycle Attributes Parameters Definition Analysis Including Mass, Performance, and Cost Estimation Configuration A Formal View of Optimal Design Decision Creativity

7. VDD Distributed Optimal Design Aircraft Systems Wing Design Cockpit Design Propulsion Systems Landing Gear Systems Avionics Systems Turbine Design Propulsion Control System Turbine Blade Heads-Up Servovalve Temperature FADEC Radar Design Design Design Design Sensor Design Display Design

8. Pratt & Whitney Hartford Workshop • Objective • Execute an example of VDD as a team • Agenda • Supersonic Business Jet • Developed system objective function (value model) • Derived from this the propulsion system objective function • Results • Demonstrated the basis for distributed, coordinated optimization • Elected to propose the team as a AIAA Program Committee • Elected Mike McCoy and Paul Collopy co-chairs

9. Members Industry • Paul Collopy ECO DFM Consulting • Mike McCoy SE Boeing • Joe Otero Pratt & Whitney (SAVE International) • Jim Sturges SE Lockheed Martin • Eric Nichols SE Orbital Sciences • Jim Vickers Raytheon (SAVE) • Quentin Redman Raytheon • Troy Downen AFM Raytheon • John Dahlgren SE MITRE • Evin Cramer MDO Boeing • Brooks Nolan SE L3Com Government • Bill Kimmel ECO NASA • Jay Mandelbaum IDA (DoD OSD, SAVE International) Academia • Donna Rhodes MIT • Fred Striz MDO Oklahoma U • Daniel DeLaurentis MDO Purdue • John-Paul Clarke ATS Georgia Tech

10. Proposed Charter The purpose of the Value-Driven Design Program Committee is to develop, mature, document, and release a design method that identifies and optimizes the attributes of the product or system of highest value to its stakeholders. Committee members wll discuss and explore the wide-spread use of optimization throughout the design process, from lead systems engineers to designers at CAD stations. Value-Driven Design (VDD) integrates optimization methods with systems engineering, economic analysis and value management methods. When developed, VDD promises a superior and robust approach to affordability that uses economics as a forcing function, balancing cost, performance, and other design attributes to provide the best design to a wide variety of stakeholders. By using the VDD scorecard, everyone in a program has the perspective to execute the vision of the program leaders. Specific goals of the Program Committee are to: 1) Develop a practical implementation of the VDD process, realizing all the benefits of VDD 2) Transition VDD from theory to practice in large systems design 3) Launch the instruction of VDD in engineering curricula 4) Build a vibrant research community in VDD 5) Eventually assign VDD leadership to an existing TC in the TAC

11. 2006 – 2007 Activity • Coordinate with SE, ECON & MDO TC’s this month • Define System’s Engineering Processes and uses for VDD • Develop procedure for Creating/Identifying: • Stakeholders SE TC • Stakeholder Value ECON TC • Metrics & Relationships ECON TC • Constraints SE TC • Optimization Techniques MDO TC • Develop Commercial Example (Done) • April Workshop, Chandler, AZ: Develop DoD Example • Incorporate examples into Web • Present Each • Process for VDD • Commercial Example • DoD Example • Recommendations for future Research • Coordinate with Affordability Groups in industry • Run Delta Forum for ASM 2007 • MAO 2006 and ATIO 2006 • Publish in Aerospace America • John Dahlgren paper for INCOSE • Joe Otero paper for SAVE Conference