1 / 7

Improving SEO With Google Analytics

Google Analytics has been very useful regarding SEO and marketing insights. There are helpful insights from it that can help you discover opportunities to optimise the performance of your site, ranging from engagement metric insights to conversion metrics and many others.<br><br>

Download Presentation

Improving SEO With Google Analytics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. WORDPRESS IMPROVINGSEO WITHGOOGLE ANALYTICS

  2. GoogleAnalyticshasbeenveryuseful regardingSEOandmarketinginsights. There arehelpfulinsightsfromitthatcanhelpyou discoveropportunitiestooptimisethe performanceofyoursite, rangingfrom engagementmetricinsightstoconversion metricsandmanyothers. UsefulwaystoimproveSEOwithGoogle Analytics TherearedifferentwaysGoogleAnalyticscan helpoptimiseyourwebsitefor SEO improvement. Herearefiveusefulinsights youcanlearnandapplyfromGoogle Analytics: Wordpress

  3. CustomSegments – isoneofthekeyfeaturesofGoogleAnalytics. Itallows youtoseetrafficbychannel, thenumberofvisitorswhocompletedgoals, ordemographicdataandothers. YoucancreateCustomSegmentswith theuseofanyuserdata, suchastimespentonasite, specificpagevisits, orvisitorsfromparticularlocations. Usingthisfeaturecanhelpyoulearn moreaboutyourpageusersandhowtheyengagewithit. MonitorMobileTraffic – Mobiletraffichasgrownconsistentlywith importance. Butratherthanmonitoringapage’smobiletrafficasa whole, it’smoreimportanttocontroltheengagementlevelsofmobile visitors. Toassessvisitorengagements, youcanaddmobilesegmentsto viewthenumberofmobileconversationsforanindividualpage. Youcan alsokeepaneyeonhighmobilebounceratesasthiscanhelpyou determinepotentialissuesrelatedtoasinglepage. Oryoucaneven comparemobileanddesktopbounceratemetricsforthesamepage becausethiscanprovidefurtherinsightintothedifferencesbetweenthe two.

  4. FocusonSiteSearch – Havingasearchbaronyourpagehelpscreatean enormousopportunitytolearnaboutwhatvisitorslookforwhentheyvisit yoursite. Notonlydoesithelpyougaininsightintowhattheyare searchingfor, butalsohowmanypeopleareseeking. Eventheactualterm thatuserskeyintothesearchbarishelpfultocreatecontentideas. BounceRateCanGiveSomeGoodPointers – Abouncerateisthe percentageofpeoplewhoviewyourpageandleavesafterseeingasingle page. Bounceratesoftenoccurasabasisofpooruserexperience, butit bounceratescanalsomeanthatusershaven’tfoundwhattheyare lookingforonyourwebsite. Theaforementionediscrucialbecauseifyou rankforaproperterm, butwhenausergetsontoyourpage, andthe contentdoesn’tsayanythingaboutthesearchquery, leavingthewebsite becomesa “bounce”. Otherculpritsforhighbounceratesarepoor websitedesignorUI/UX. It’sbesttoadjustthetimeframeinGoogle Analyticsandassessyourbouncerateoveraquartertodetermineif there’sanyimprovementornot.

  5. Conclusion Theseinsightsarejustafewofthemany opportunitiesyoucantapfromGoogle Analytics. Utilisingthistoolatitsfull potentialcanhelpunlockmanypossibilities thatcanhelpyoudrivevaluablemarketing waystooptimisebetterSEO.

  6. LocateTopPagesbyConversions – Understandingyourindividualpages’ performancebyconversionsthattookplaceoneachpagecanhelp providearightamountofinsight. Todothis, youcannavigatetoyour LandingPagesviaSiteContentinGoogleAnalyticsandadjusttheperiod tomakecomparisonsbetweenquarter-over-quarteroryear-over-year. Doingthishelpsyoudetermineifaspecificpagehasanoticeable declinewhichcanbecausedbyanissueisolatedonlytothatpage, orif thereisanegativedecreasebetweenseveralpages, thatwouldmean therearemoretechnicalissuestoworkthrough.

  7. HTTPS://ANYTHINGSEO.WORDPRESS.COM /2018/11/13/IMPROVING-SEO-WITH- GOOGLE-ANALYTICS/ SOURCE

More Related