Download
1 / 33

Effective Follow Up Through Data Collection How to get the data and effectively use it - PowerPoint PPT Presentation


  • 129 Views
  • Uploaded on

Effective Follow Up Through Data Collection How to get the data and effectively use it. Presented by: Jordan Hatch. Meet Jason. How can an aging 80’s rock star stay in the game?. Plan. Collect. Use. Plan. Collect. Use. Target User Identification. 2 Kinds of Data. Demographic .

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Effective Follow Up Through Data Collection How to get the data and effectively use it' - rangle


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Effective follow up through data collection how to get the data and effectively use it
Effective Follow Up Through Data CollectionHow to get the data and effectively use it

Presented by: Jordan Hatch



How can anaging 80’srock starstay in the game?


Plan

Collect

Use


Plan

Collect

Use



2 kinds of data
2 Kinds of Data

Demographic

Psychographic

Data that is implied based on the actions of the contact.

Interested in

Trying to achieve

Video rating

Looking for

Fears

Data that is expressly asked for and given.

  • First Name

  • Last Name

  • Email

  • Clicked Link

  • Filled Out Web Form


Fans

Demographic

Psychographic

Getting into social media

Want to go back in time to “the good old days”

Nostalgic – they remember the past

Want to interact with the band

Looking for an escape

“You’re old like me”

  • 40 – 70 years old

  • Male and Female

  • Middle / Upper class

  • Have kids

  • Set in their career

  • Have some discretionary income


Artists
Artists

Demographic

Psychographic

I can do that too…

Looking for music career guidance

Looking for a “big break”

Nostalgic “I used to be in a band”

Early adopter / bleeding edge of music technology

Tech savvy

  • 15 – 70 years old

  • Mostly male but some female

  • Singers / Lyricists

  • Plays guitar, drums, keyboards, or bass

  • Proficient at their instrument

  • Band experience



Plan

Collect

Use


Old school methods don t work

Sign up for my newsletter!

Contact Us

Old School Methods Don’t Work

Like us on Facebook

Follow us on Twitter

Subscribe to our blog




Plan

Collect

Use


16% of marketerscollect behavior or activity data but don’t use it

30% of marketersdon’t collect behavior or activity data





Now go be a data gathering rock star

Now go be a Data Gathering Rock Star


ad