Effective follow up through data collection how to get the data and effectively use it
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Effective Follow Up Through Data Collection How to get the data and effectively use it. Presented by: Jordan Hatch. Meet Jason. How can an aging 80’s rock star stay in the game?. Plan. Collect. Use. Plan. Collect. Use. Target User Identification. 2 Kinds of Data. Demographic.

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Effective Follow Up Through Data Collection How to get the data and effectively use it

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Effective follow up through data collection how to get the data and effectively use it

Effective Follow Up Through Data CollectionHow to get the data and effectively use it

Presented by: Jordan Hatch


Effective follow up through data collection how to get the data and effectively use it

Meet Jason


Effective follow up through data collection how to get the data and effectively use it

How can anaging 80’srock starstay in the game?


Effective follow up through data collection how to get the data and effectively use it

Plan

Collect

Use


Effective follow up through data collection how to get the data and effectively use it

Plan

Collect

Use


Target user identification

Target User Identification


2 kinds of data

2 Kinds of Data

Demographic

Psychographic

Data that is implied based on the actions of the contact.

Interested in

Trying to achieve

Video rating

Looking for

Fears

Data that is expressly asked for and given.

  • First Name

  • Last Name

  • Email

  • Clicked Link

  • Filled Out Web Form


Effective follow up through data collection how to get the data and effectively use it

Fans

Demographic

Psychographic

Getting into social media

Want to go back in time to “the good old days”

Nostalgic – they remember the past

Want to interact with the band

Looking for an escape

“You’re old like me”

  • 40 – 70 years old

  • Male and Female

  • Middle / Upper class

  • Have kids

  • Set in their career

  • Have some discretionary income


Artists

Artists

Demographic

Psychographic

I can do that too…

Looking for music career guidance

Looking for a “big break”

Nostalgic “I used to be in a band”

Early adopter / bleeding edge of music technology

Tech savvy

  • 15 – 70 years old

  • Mostly male but some female

  • Singers / Lyricists

  • Plays guitar, drums, keyboards, or bass

  • Proficient at their instrument

  • Band experience


Who is your target audience

Who is your target audience?


Effective follow up through data collection how to get the data and effectively use it

Plan

Collect

Use


Old school methods don t work

Sign up for my newsletter!

Contact Us

Old School Methods Don’t Work

Like us on Facebook

Follow us on Twitter

Subscribe to our blog


Effective follow up through data collection how to get the data and effectively use it

WHY


2 step web form campaign

2 Step Web Form Campaign


Effective follow up through data collection how to get the data and effectively use it

Plan

Collect

Use


Effective follow up through data collection how to get the data and effectively use it

16% of marketerscollect behavior or activity data but don’t use it

30% of marketersdon’t collect behavior or activity data


Saved searches and stats

Saved Searches and Stats


Effective follow up through data collection how to get the data and effectively use it

ROI =


Campaign branching

Campaign Branching


Now go be a data gathering rock star

Now go be a Data Gathering Rock Star


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