Effective Follow Up Through Data Collection How to get the data and effectively use it. Presented by: Jordan Hatch. Meet Jason. How can an aging 80’s rock star stay in the game?. Plan. Collect. Use. Plan. Collect. Use. Target User Identification. 2 Kinds of Data. Demographic .
Presented by: Jordan Hatch
How can anaging 80’srock starstay in the game?
Data that is implied based on the actions of the contact.
Trying to achieve
Data that is expressly asked for and given.
Getting into social media
Want to go back in time to “the good old days”
Nostalgic – they remember the past
Want to interact with the band
Looking for an escape
“You’re old like me”
I can do that too…
Looking for music career guidance
Looking for a “big break”
Nostalgic “I used to be in a band”
Early adopter / bleeding edge of music technology
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16% of marketerscollect behavior or activity data but don’t use it
30% of marketersdon’t collect behavior or activity data