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T h e o r y M L

T h e o r y M L. Making Theory More Accessible: A Proposal for a Theory Markup Language. Marc N. Haines mhaines@uga.edu www.theoryml.org Terry College of Business, The University of Georgia Athens, GA (USA). Research. Theory. Technology. Community. Research. Community. Theory.

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T h e o r y M L

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  1. Th e o r yML Making Theory More Accessible: A Proposal for a Theory Markup Language Marc N. Haines mhaines@uga.edu www.theoryml.org Terry College of Business, The University of Georgia Athens, GA (USA)

  2. Research Theory Technology Community Marc Haines - AMCIS 2000

  3. Research Community Theory • Goals • Quality • Relevance • Characteristics of MIS Research • Change (e.g. emerging technologies) • Interdisciplinary Technology Marc Haines - AMCIS 2000

  4. Research Community Theory • Purpose • Basic Elements • Qualitative vs. Quantitative • Representation of Theory • Example: Theory of Planned Behavior Technology Marc Haines - AMCIS 2000

  5. Research Community Theory • Purpose • Capture essential parts of the body of knowledge • Organize Parsimoniously • Communicate Clearly • Lens to understand observations • Guide to promising research projects Technology Marc Haines - AMCIS 2000

  6. Research Community Theory • Basic Elements • Constructs • Relationships • Boundary Assumptions Intention Behavior Technology Marc Haines - AMCIS 2000

  7. Research Community Theory • Basic Elements Theory Application of a Theory Constructs Hypotheses Relationships Instrument Results Technology Marc Haines - AMCIS 2000

  8. Research Community Theory • Qualitative vs. Quantitative • Representation • text • graphic • formula • ... Technology Marc Haines - AMCIS 2000

  9. Research Intention Behavior Community Theory • Example: Theory of Planned Behavior Behavioral Beliefs and Outcome Evaluation Attitude Normative Beliefs and Motivation to Comply Subjective Norm Control Beliefs and Perceived Facilitation Perceived Control Technology Marc Haines - AMCIS 2000

  10. Research Community Theory • Markup Languages • XML • Theory Markup Language • Example: Theory of Planned Behavior • Tools Technology Marc Haines - AMCIS 2000

  11. Research Community Theory • Markup Languages • XML • Content XML • Structure DTD, ... • Presentation XSL, ... • Theory Markup Language (TheoryML) • TheoryML Document Type Definition (DTD) Technology Marc Haines - AMCIS 2000

  12. Research Community Theory • Example: Theory of Planned Behavior • TheoryML Document • Example Presentation 1 • Example Presentation 2 Technology Marc Haines - AMCIS 2000

  13. Research Community Theory • Tools • Create • Present • Search • Analyze Technology Marc Haines - AMCIS 2000

  14. Research Theory • Applications • Standard • Quality Control • Ownership • Adoption Technology Community Marc Haines - AMCIS 2000

  15. Research Theory • Applications • Efficient Search • Exploration • Meta Studies • Multi-Language Technology Community Marc Haines - AMCIS 2000

  16. Research Theory • Standard • Ownership & Publication • Quality Control Technology Community Marc Haines - AMCIS 2000

  17. Research Theory • Adoption • Critical Mass • Incentives • Access & Tools Technology Community Marc Haines - AMCIS 2000

  18. Research Community Theory Is this a viable idea? What needs to be done? Comments to mail@theoryml.org or visit www.theoryml.org Technology Marc Haines - AMCIS 2000

  19. Research Theory Th e o r yML Technology Community Marc Haines - AMCIS 2000

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