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Aristotle on Style

Aristotle on Style. Rhetoric in Ancient Greece. Plato and Aristotle. Rhetoric. Key Ideas. Rhetoric: counterpart [ antistrophos ] of dialectic. The skill allows one to discover the available means of persuasion. debate doubtful matters before a general audience.

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Aristotle on Style

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  1. Aristotle on Style

  2. Rhetoric in Ancient Greece

  3. Plato and Aristotle

  4. Rhetoric

  5. Key Ideas Rhetoric: counterpart [antistrophos] of dialectic. The skill allows one to • discover the available means of persuasion. • debate doubtful matters before a general audience.

  6. Syllogisms and Enthymemes • Syllogism (major premise, minor premise, conclusion) • 1. All men are mortal. 2. Socrates is a man. 3. Therefore, Socrates is mortal. • Enthymemes: • Socrates is mortal because he’s a man. (major premise missing) • All men are mortal, so Socrates is a mortal. (minor premise missing)

  7. Enthymemes • We can’t trust this man because he has lied to us in the past. • Major premise: ? • Minor premise: This man has lied to us in the past. • Conclusion: He cannot be trusted. • Because people who have lied in the past will continue to lie, we cannot trust this man.

  8. Your Turn! • Create an enthymeme based on the following syllogisms: • All insects have six legs. The beetle has six legs. Therefore, the beetle is an insect. • All smokers have an increased risk of cancer. This woman smokes. Therefore, this woman has an increased risk of cancer.

  9. Pisteis • ethos • pathos • logos

  10. Occasions for Civic Rhetoric • Deliberative (future; assembly) • Bentsen vs. Quayle • Reagan’s Age • Forensic/Judicial (past; courts) • Spock defends Kirk • Any Matlock or Judge Judy • Epideictic (praise or blame; ceremonial) • Obama’s Eulogy for Ted Kennedy

  11. Class Discussion 1/4 • What does style (lexis) mean for Aristotle and why does he object to the way it is taught by the sophists?

  12. Class Discussion 2/4 • What are the virtues of good style? (include discussion of metaphor, frigidities, grammar, and rhythm).

  13. Class Discussion 3/4 • What are the required parts of a speech?

  14. Class Discussion 4/4 • How does Aristotle view the difference between written and spoken (extempore) discourse? (3.12)

  15. Applications • Get into groups and apply Aristotle’s principles of rhetoric and style to address the following situation.

  16. Toyota Recall • 2-minute speech for Toyota Motor Sales President & COO Jim Lentz to address recall. • Reassure car owners • Reassure stock holders • Salvage Toyota’s reputation • Youtube video

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