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H.TV Sales Guide

Hospitality TV. H.TV Sales Guide . Solution Marketing Group Display Marketing Team. Outline. H.TV Line-up. 1. Sales Point. 2. 3. Specification . H.TV Line-up. LCD. LED. Premium. FHD/120Hz Smart TV 3D ( Except :NA). FHD. LED 6 Series . Step-up. LED 5 Series. FHD. HD. HD.

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H.TV Sales Guide

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  1. Hospitality TV H.TV Sales Guide Solution Marketing Group Display Marketing Team

  2. Outline H.TV Line-up 1. Sales Point 2. 3. Specification

  3. H.TV Line-up LCD LED Premium FHD/120Hz Smart TV 3D (Except :NA) FHD LED 6 Series Step-up LED 5 Series FHD HD HD LCD 5 Series LED 4 Series Entry LCD 4 Series

  4. Highlights LCD LED Easy management & minimum TCO for Hospitality World-class design & Advanced picture quality Enhancing Guest Experience ◦ Sophisticated design and slimmest bezel ◦ USB 2.0 (Music/JPEG/ Movie) ◦ Energy Efficiency ◦ Multimedia Connectivity (3 HDMI) ◦ SIRCH Compatibility ◦ Smart Widget Solution ◦ Multi Code Remote ◦ For Special Segment - PureCare Seamless Remote Pillow Speaker White Design ◦ Bathroom speaker output ◦ Jack pack compatibility ◦ Auto Sensing Inputs ◦ Leading picture quality - Hyper Real Engine and advanced LED technologies Before After

  5. H.TV Advantages over C.TV Hospitality TV Consumer TV Features RJ12 connection(SI) Music Mode Channel Re-mapping Bathroom Speaker USB Clone USB Clone RJP Compatibility Anti-theft Battery Cover Multi code Remote Non flammable cabinet Power on Source/Channel Power on Source/Channel

  6. Sales Point LED Growing LED Market is LED by Samsung! LED TV is expected to reach more than 80% of the market by 2014, and Samsung LED TV is the doubtless leading brand of LED market No.1 LED brand LED share of global TV shipment 55.3% 82% 74% 43% 63% 16% Benefit • No.1 Samsung LED TV enhances Hotel brand image • Guest feels familiarity with TV sets and which makes comfortable hotel experience

  7. Sales Point LCD LCD Market Leadership Samsung LCD TV, as the industry leader offers more than expected features, delivering an immersive viewing experience in great picture quality 24.9% 24.8% 16.1% 14.1% 13.2% 11.1% No.1 CTV brand No. 1 LCD brand [Source : D.Search ‘10.3Q Amount M/S] [Source : D.Search ‘10.3Q Amount M/S] * D/Search * D/Search Benefit • No.1 Samsung LCD TV enhances Hotel brand image • Guest feels familiarity with TV sets and which makes comfortable hotel experience

  8. Sales Point LCD LED Energy Efficiency Samsung energy saving technology cuts down power consumption significantly $ • Samsung LED D5500 saves $32,000 • more than XLCD TV!! ※ 300 rooms, 8 hrs/day, 365 days/year, 5 years, 10.40 cent/kW year Benefit • Minimize Total Cost of Ownership • - Samsung energy saving solution allows hotel owner has the lowest electric bill

  9. Sales Point LED Design - LED Slim & Light One Design 78.8 mm 29.9 mm EU D6500 Samsung LED TV Samsung LED TV Conventional LCD TV • Depth differs by model Benefit • Enhancing guest experience as well as hotel brand image • - Slim and light LED TV will be harmonized with room décor • - Narrow bezel gives immersive viewing experience to guests

  10. Sales Point LCD Design - LCD Samsung LCD TV has unique and sophisticated design with High glossy bezel 4 Series D580 Benefit • Enhancing guest experience as well as hotel brand image - Outstanding TV Design will become focal point of guest rooms

  11. Sales Point LED Picture Quality - LED ors Conventional LCD TV Samsung LED TV Benefit • Advanced LED backlight technology allows superior picture quality • Deeper, brighter, clear picture gives enjoyable experience to guests

  12. Contrast Before After Blacker than Black Sales Point LCD LED Picture Quality Competition Samsung Bright Before After Motion Clear & Smooth Motion Quick response time Color After Before Color ‘widened’ for richerpresentation even in darker scenes Vibrant Color Wider color enhancement Dark scenes with no color Dark C B G Benefit Y • HyperReal Engine (Above 5 Series) enhances the picture for the most true-to-life FHD images • With Digital noise filter, Samsung TV offers enhanced picture quality of the poor broadcasts • in parts of world • Wide Color Enhancer Plus deliver rich and diverse colors M R 6 colors balanced & diverse

  13. Sales Point LED Smart Widget Solution Specialized solution for hospitality providing TV channel and customized contents thru both RF and IP network Hotel Service SMART HUB Terrestrial Satellite TV Channel : legacy RF Infra IP ( Internet Protocol ) RF cable • HotelCustomized Menu Hotel Info Hotel Service Local Info Event Hotel Information Welcome message Weather Advertisement Room Service Information Calendar Others Restaurant Information Traffic Info SPA Information Shopping Express Check-out Map • Retail SMART HUB Widget Application • (ex. : Twitter, Facebook, YouTube, etc.)

  14. Sales Point LED Smart Widget Solution Every part of solution is well organized to support hotel’s widget service Samsung Hub Site Containing global & local applications SAMSUNG HUB Site Samsung Protocol - Simple Protocol receiving PMS Data - Welcome Message, Check-In/Check-Out, etc Download Widgets Hotel CMS Solution Samsung Protocol Hotel CMS Server Hotel MW Server Hotel PMS Server CMS (Content Management Solution) - Containing hotel’s own contents CMS Tool CMS Tool Tool for customizing hotel widget contents and templates * PMS : Property Management Server * MW Server : Middleware Server

  15. Sales Point LED Smart Widget Solution Benefit • Minimizing TCO & Easy Management • - No Set-top-box, Cabling, Installation cost • ($400 per room) • - No SI dependant • - Easy management CMS tool • - Customized contents available • Enhancing Guest Experience • - Convenience trip with useful information • such as hotel service, tour reservation, weather • - Exciting entertainment with smart hub contents • such as SNS, media, game apps Solution comparison

  16. Sales Point LED EU, America Only Sound Bar Compatibility(HW-550) Thru HDMI-CEC, wall-mountable sound bar become a perfect complement to TV set Benefit • Elevating hotel brand image • - Premium LED 6 series and sound bar • gives luxurious image and unique impression • to whom seek premium for their property • Enhancing guest experience • - 3D sound technology gives immersive • entertaining experience to guest • - HDMI-CEC allows guest to control TV and • sound bar with a single remote

  17. Sales Point LED Except America 3D Samsung’s leading 3D technology gives guest immersive 3D experience Line-up comparison Benefit • Elevating hotel brand image • - Innovative tech and various line-up of 3DTV will enhance superior hotel brand image • Enhancing guest experience • - Exciting full HD 3D entertainment gives unforgettable experience to guest

  18. Sales Point LCD LED America, EU,MEA Only SIRCH(Samsung Interactive Remote Control for Hospitality) Provide the easiest way to manage several hundreds of TVs directly at the head-end such as Channel management(mapping, editing), Firmware update, Cloning To-be As-IS “Visiting every room to adjust TV settings takes lots of time and labor” “Just one click and update all room TVs”

  19. Sales Point LCD LED America, EU,MEA Only SIRCH(Samsung Interactive Remote Control for Hospitality) Benefit Cost Efficiency over alternatives • Minimizing TCO • – Saving Time and Money • - Saving labor cost to regular TV management • - Minimize cost of device vs. Samsung X Central device + Card Slot (per TV set) Single SIRCH device *Remark $20 Labor Cost to visit each room Hotel has 300 rooms 5 years period ….

  20. Sales Point EU Only D467 D5000 D5500 D6500/S2 EU Only D580/T2 DVB-S2/T2 Enable to deliver local and international HD satellite/Terrestrial channel directly to the TV Samsung TV exclusive! As-IS To-be DVB-S DVB-T Head end Head end DVB-S DVB-T “Hotel needs to procure head-end to deliver Satellite/Terrestrial broadcasting” “No need to install Head-end systems”

  21. Sales Point EU Only D467 D5000 D5500 D6500/S2 EU Only D580/T2 DVB-S2/T2 Benefit To Manager To Guest • Decrease TCO • - Saving the cost of head-end devices • for satellite/Terrestrial channel • Enjoying variable range of TV channels • of HD satellite and Terrestrial $50,000 SAVE!! ($1,000/channel X 50 channels/headend) Spec comparison

  22. Sales Point LCD LED EU Only My Channel My Channel enables you to deliver region- and genre-specific content to all of your guests. To-be As-IS [My Channel List] [Basic Channel List] “Hundreds of unorganized channels are listed” “Selected Channels by country and genre are listed”

  23. Sales Point LCD LED EU Only My Channel Benefit Spec comparison To Guest • Enabling Quick search through hundreds of • channels to find their favorite programs To Manager • Providing a streamlined way to manage • all of the channels and programming

  24. Sales Point America OnlyD468/568 b-LAN Embedded As-IS To-be ATV/VSB/QAM Signal ATV/DTV +MTI Data MTI Protocol Data(RJ12) Built-in STB module Hotel TV Hotel HeadEnd MTI Box Benefit Hotel HeadEnd • Minimizing TCO • - Save STB module, cabling, installation cost ($400 per room) • Enhancing guest experience • - Simple TV set display w/o external STB and cable gives clean look to room guest

  25. Sales Point LCD LED Remote Jack Pack(RJP) compatible Allow guests to connect and play various electronic devices on TV via Jack Pack Spec comparison Benefit • Enhancing guest experience • - Convenient and streamlined way to simultaneously connect devices to TV • - RJP detects the connection interface and then automatically converts it to an optimized source

  26. Sales Point LCD LED Except America Variable Speaker Out External speaker-out port allows to connect the sound to other parts of the room Spec comparison Benefit • Enhancing guest experience • - Guest can enjoy listening to sound out of TV at the other part of the room • - Speaker volume can be controlled separately to the TV volume

  27. Sales Point LCD LED Multi-code Remote Up to 10 different TVs can be controlled individually in the same room Spec comparison Support10 different remote key codes Benefit • Enhancing guest experience in healthcare/ gym • - Guest can enjoy watching TV without any annoying interference of other signal • - Guest can use remote control to their own TV with no limitation

  28. Sales Point LCD LED Multimedia Connectivity – Video Samsung TV support almost all video codec such as AVI(DIVx), MPEG1/2/4, WMV, H264 Competitor Samsung Benefit • Enhancing guest experience • - Guests can enjoy their video contents without format limitation

  29. Sales Point LCD LED Multimedia Connectivity – USB 2.0 Guest can easily enjoy movie, image and music in the USB by just plugging it to the TV. Spec comparison

  30. Sales Point EU/America Only D463 For special Segment - Hospital EU/America D463 has customized features for Hospital segment EU D463 America D463 Hospital SMPS [PureCare Remote] [Pillow SPK compatible] [White Design] Benefit • White design gives clean and sanitary image to guest • PureCare remote with wipeable surface is more hygienic • Pillow Speaker gives better experience and convenience to patient

  31. 2011 Line-Up(North America)

  32. 2011 Line-Up(Europe)

  33. 2011 Line-Up(MEA)

  34. 2011 Line-Up(AU/NZ/SG)

  35. 2011 Line-Up(Asia)

  36. 2011 Line-Up(China)

  37. Thank you

  38. Appendix 1 : Internal Media Player

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