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Sales Guide

Sales Guide. DGS-3120 Series L2 Stackable Gigabit xStack Switch. D-Link HQ, June 2010. Content. Product Overview Product Briefing L2 Gigabit Managed Switch Portfolio Brand New Hardware Design Technology Briefing EI vs. SI Target Market Product Application Guide

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Sales Guide

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  1. Sales Guide DGS-3120 Series L2 Stackable Gigabit xStack Switch D-Link HQ, June 2010

  2. Content • Product Overview • Product Briefing • L2 Gigabit Managed Switch Portfolio • Brand New Hardware Design • Technology Briefing • EI vs. SI • Target Market • Product Application Guide • Competitive Comparison & Analysis • Competitive Analysis • Key Comparison • Art of War

  3. Product Overview • Product Briefing • The next generation of hot selling DGS-3100 Series • New member of xStackGigabit switch family • The leading L2 edge switch with a variety of port combinations • Support 8/24/48 ports of 10/100/1000Base-T • Support 4/16 SFP fiber ports. • Improved ease of use, highly secured and customer oriented feature design • Innovative D-Link E2ES features • Standard Image (SI)and Enhanced Image (EI)for different customer needs

  4. Product Overview • Advanced hardware specification and excellent performance. • Larger MAC address table (16K) and ACL rules (768 profiles and 1.5K rules) • Support 802.3af (PoE) and 802.3at (PoE Plus) for all ports. • RPS supports PoE+ • Power Budget: Redundant Mode = 370W; Expansion Mode = 740W • High stacking bandwidth (40Gbps).

  5. Product Overview

  6. Product Overview • L2 Gigabit Managed Switch Portfolio DGS-3120 or DGS-3200? All features in SI image Physical Stacking (40G) Static Route (EI) Inter-VLAN routing (EI) Standalone Egress ACL (EI) Rich IPv6 Support Rich IPv6 Support (EI) Feature Complete E2ES Support ERPS (EI) Desktop Switch Support IMPB (EI) Physical Stacking (40G) MLD Snooping Voice VLAN SI or EI? ACL & QoS 802.1X/WAC/MAC Green Features Support PoE & PoE Plus Rich E2ES Support P r i c e

  7. Product Overview • Brand New Hardware Design • High Stacking Bandwidth • Support up to 40G bi-directional stacking bandwidth with embedded CX4 interfaces. • Smart Fan • Internal heat sensor monitors switch’s temperature and adjusts the fan speed accordingly. • Improve the MTBF with slower fan speed and reduce the noise1. • External SD Card • Flexible storage choice to keep configuration file, boot image and syslog. • Cisco Compatible RJ45 Console Port • RJ45 console cable is popular and easy to be acquired

  8. Product Overview • Excellent RPS design • When working with the new RPS (DPS-700), DGS-3120 PoE models support two operation modes. • Redundant Mode: RPS acts as a backup power; PoE power budget remains 370W. • Expansion Mode: RPS acts as a load sharing power; PoE power budget expands to 740W. • Green design that saves power and contributes to green globe • The latest generation chipset offers lower power consumption. • PoE (802.3af) & PoE Plus (802.3at) • DGS-3120-24PC/48PC support 802.3af and 802.3at PoE standards for all ports • Full power for 24 or 48 ports when connecting to 802.3af (15.4W)PD.1 • Full power for 24 ports when connecting to 802.3at (30W) PD. 1

  9. Product Overview • Technology Briefing • High Availability • ERPS (Ethernet Ring Protection Switching): • Compare to RSTP, ERPS offers faster convergence capability which provides under 50 millisecond response. • Loopback Detection (LBD) • Enable the shutdown of loop ports to prevent packet storm from overwhelming the whole network. • Authentication Database Failover • Allows to configure the switch to check local database or bypass authentication when configured RADIUS server fails.

  10. Product Overview • 802.1D-2004 RSTP & 802.1Q-2005 MSTP • Enables redundant backup in case of link failure, enhancing network stability and resilience. • Support Microsoft Network Load Balancing (NLB) • DGS-3120 supports load balancing network traffic across a number of servers which support Microsoft’s clustering technology. • Flexible Deployment Options That Fulfill Customer Needs • Enhanced Image (EI) • Provides complete feature set for advanced operation. • Includes IMPB, IPv6, Static Route, ERPS, and sFlow etc. • Standard Image (SI) • Provides the essential security features and smart applications to fulfill business demand and operation. • Includes D-Link E2ES features; QoS, ACL, and Voice VLAN etc.

  11. Product Overview • Comprehensive and Robust D-Link Endpoint Security • D-Link innovative IP-MAC-Port Binding (IMPB) • Provides a strict access control for network resources. • Prevents ARP spoofing and man-in-the-middle attacks. • Host-based Authentication / Authorization • Brings the security down to an edge port level, enabling true privilege-based management of network services. • Supported by 802.1X, Web-based Access Control (WAC) and MAC-based Access Control (MAC) • Compound Authentication • Be able to enable 802.1X, WAC, MAC on the same port. • Allows clients connected under the same port to use different authentication schemes • Allows to enable IMPB along with 802.1X, WAC, or MAC for stricter access control • Identity-driven Security Policy Assignment • Assigns ACL rules, VLAN, QoS policy based on each identity.

  12. Product Overview • The Quality Assurance and Intelligent VoIP Solution1 • DGS-3120 supports Voice VLAN and Advanced QoS features to simplify the VoIP usage. Switch automatically assigns IP Phones to Voice VLAN and provides a guaranteed quality. • Voice VLAN: Automatically VLAN assignment for voice traffic determined by vendor MAC OUI. • Advanced QoS: classify voice, data and multicast into different service levels. • Outstanding Energy Saving • DGS-3120’s Green technologies • D-Link Green technologies: Power Saving by Link Status, and Power Saving by Cable Length2 • Time-based PoE turns PoE on or off based on a schedule to save power. When PoE devices are not in use (i.e. during the night, or on the weekend) PoE can be disabled until needed. • Smart Fan: Fan speed will be adjusted by ambient temperature without full time 100% loading which saves power. • The latest generation chipset offers lower power consumption.

  13. Product Overview • Collaborative and Real-time D-Link Joint Security • Microsoft 802.1X and DHCP NAP. • D-Link ZoneDefense. • Multicast Solution • ISM VLAN • Reduces the bandwidth usage for multicast streams by merging the multicast traffic as a single copy instead of multiple copies. • MLD Snooping v1, v2 • Enhances the efficiency of selective distribution by forwarding IPv6 multicast data to specific ports. • Future proofing IPv6 multicast technology that helps enterprise migrate multicast applications to IPv6

  14. Product Overview • Layer 3 Routing Solution • Static Route • A cost-effective solution for customer who needs routing traffic between VLANs without a costly L3 device. • Future-Proofing IPv6 Technology • The complete IPv6 solution helps customer protect the Investment. • No need to replace switches while upgrading IPv4 to IPv6 in the future. • Complete IPv6 features provide painless transition from IPv4 to IPv6 services.

  15. Product Overview • EI vs. SI

  16. Target Market • The SMB or Small Enterprise • The 40G bi-directional high stacking bandwidth makes DGS-3120 the right solution for SMB or small enterprise core network, with compelling TCO (Total Cost of Ownership). • The Large Enterprise or Campus • High speed Gigabit interface to fulfill the needs for bandwidth-hungry applications. • High port density with a variety of combinations to satisfy customer’s different interconnection needs. • The Metro Aggression of Telecom • Long distance connection is the major usage for Metro’s aggregation market. • DGS-3120-24SC provides 24 SFP ports to satisfy Metro’s requirement.

  17. Product Application Guide

  18. Campus/Enterprise Edge • ZoneDefense • with D-Link Firewall Product Application Guide

  19. Metro Aggregation Product Application Guide

  20. Competitive Comparison & Analysis • Competitive Analysis Feature • Weakness • Strength P r i c e US$900 US$1900 US$3000 US$1000 US$1800

  21. Competitive Comparison & Analysis • Key Comparison * MSRP: Manufacture Suggested Retail Price

  22. Competitive Comparison & Analysis * MSRP: Manufacture Suggested Retail Price

  23. Competitive Comparison & Analysis • Art of War • Myth: • Cisco SGE2000/2010 Series support IPv6 Tunneling feature which is not supported by DGS-3120. • Truth: • IPv6 Tunneling is useless for SMB/Enterprise edge. L3 device will handle it. • Counterplot: • DGS-3120 provides more complete end-point security than SGE2000/2010 do. • SGE2000/2010 do not support Voice VLAN which is a must for VoIP solution. • No Green solution, lack of eco-friendly design.

  24. Competitive Comparison & Analysis • Myth: • NETGEAR GSM7224v2/7248v2 provide less cost and quite similar security features compared to D-Link’s DGS-3120. Why should I buy D-Link’s DGS-3120? • Truth: • No chance for NETGEAR to group several switches in a stack physically, that’s why cheap. • No Green solutions provided, that’s why cheap. • Counterplot: • Except physical stacking, DGS-3120 supports more security and AAA features than NETGEAR does • DGS-3120 support complete IPv6 features with EI image, protecting customer’s investment.

  25. Competitive Comparison & Analysis • Myth: • 3Com’s 4200G has two 10G open slots which are not provided by DGS-3120. Should I propose DGS-3400 to customer? • Truth: • 10G uplink is not the main stream for SMB nowadays because of the high cost. Most SMB/Enterprise customers use 1G to link with others. The TCO should be considered, too. • Physical stacking is not available on 3Com 4200G. Not a good core switching solution for SMB customers. • Counterplot: • Although 4200G supports 2 10G open slots for uplink. It can be replaced by DGS-3120’s 8-port trunking which satisfies customer’s needs and also very cost effective. • DGS-3120 supports IPv6 multicast solution, the MLD Snooping, which is not supported by 4200G.

  26. Competitive Comparison & Analysis • Myth: • Cisco provides lots of proprietary features and leverage Cisco’s good product image to customers. What’s our tactic to engage with Cisco? • Truth: • The specification for DGS-2960S is not as good as we thought. • 8K MAC address, 255 VLAN groups, 250 IGMP/MLD Snooping groups; all of them are less than DGS-3120. • High availability solution is not as complete as DGS-3120 • DGS-3120 provides the latest technology, ERPS, to improve network availability • Counterplot: • DGS-3120 provides high port density and high stacking performance to customers. • Inter-VLAN routing enables the capability to route traffic crossing VLANs without buying a L3 router.

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