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Travel Information For The 21 st Century

Managing the Big Picture. Travel Information For The 21 st Century. Steve Kuciemba Parsons Brinckerhoff May 6, 2009. “ We must find 21st-century solutions to 21st-century mobility challenges ” Mary Peters Former US DOT Secretary (January 2008). Operations, ITS, and ATIS.

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Travel Information For The 21 st Century

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  1. Managing the Big Picture Travel Information For The 21st Century Steve Kuciemba Parsons Brinckerhoff May 6, 2009

  2. “We must find 21st-century solutions to 21st-century mobility challenges” Mary Peters Former US DOT Secretary (January 2008)

  3. Operations, ITS, and ATIS • The culture of operations – a focal point for agencies and providers • ITS is an enabler of operations, and ATIS is that portion of ITS that public most often interacts with • Customer driven, performance measurement, continuous improvement • It’s all about the customers…

  4. The ABC’s of ATIS • Electronic sensors, human observations, CCTV cameras, GPS devices and cell phone frequency patterns collect traffic flow information. • Computer algorithms are used to analyze the data and communications technologies are used to convey continuous traffic and road condition information.

  5. CUSTOMER The ABC’s of ATIS • Pre-Trip • Internet • 511 travel information systems • TV & Radio • Mobile devices • Enroute • Dynamic message signs • Highway advisory radio • 511 travel information systems • Onboard navigation systems • Radio and satellite broadcasts

  6. Regional Success

  7. The ABC’s of ATIS • Work Zones • Pamphlets, radio/tv ads, campaigns • Short or long term construction • Special Events • Planned events or stadium/sports complex • Parades, motorcades, street fairs • Specific Locations or Devices • Rest area WiFi • Mobile devices

  8. Regional Success

  9. Why ATIS? • Goods & services flow more freely • Fuel consumption decreases • Air becomes cleaner • Workday commutes are shortened • Incident response times are faster • Emergency evacuations are improved

  10. Why ATIS? • In Houston, 85% of respondents indicated that they changed their route based on the information provided on dynamic message signs. • Tests of the Japanese Vehicle Information and Communication System found the amount of time saved using real-time traffic information was approximately 15%. • In San Francisco, 81% of Internet visitors changed their travel plans after receiving route specific information from the TravInfo website. • In Washington DC, drivers who used route-specific travel time information were on-time more often than drivers who used either no information or non-specific broadcast information. • An Australian study found the use of traffic information could produce up to 33% fuel economy improvements.

  11. Partnerships • Public/Public • Public/Private • Private/Private • Shared risk/reward • Focus on customer vs. focus on you

  12. Partnerships • Key barrier is typically not money, but it is institutions and jurisdictions • Our customers don’t see the jurisdictional barrier, they simply see a road or transit service – we must treat it the same way • Local success once again – Kansas DOT, Missouri DOT, and MARC

  13. Also Need Champions • KS and MO both have strong ITS programs, and KS even has an ATIS program manager • KS and MO have both adopted a strong focus on Operations • In addition to customers, it’s also all about champions…

  14. Getting To The Point… • Culture: Operations • Value: What & Why ATIS • Ingredient: Partnerships • Stability: Champions • What About…the Technology!

  15. Moore’s Law • Keep focus on the customer, and your implementation will remain evolutionary vs revolutionary • A strong ATIS program/partnership can adapt to the changing environment • It’s okay if you can’t implement every new device, code, or solution right as it becomes available - incremental change is better than no change

  16. Balance between opportunities provided by new technology vs carrying out a plan Ready-Fire-Aim

  17. Four Things To Watch… • Data collected privately and shared with public/sold to private • Customized services • Social networking • IntelliDrive

  18. Data Ownership • Traffic.com, INRIX, Airsage, Westwood One, More coming…

  19. Custom Services • My ___________ (insert anything)

  20. Social Networking

  21. IntelliDrive • US DOT sponsored program • Proof of Concept completed • Demonstrations and application development ongoing • Next Steps to be revealed May 19th at public meeting

  22. Are We Ready? • A good ATIS strategic plan - like you have in this region - will help prepare you for any changes  • As long as you revisit periodically, you will be better prepared than many other agencies across the nation

  23. Managing the Big Picture Steve KuciembaParsons Brinckerhoff410-246-0525kuciemba@pbworld.com Questions?

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