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The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel. By: Sarah Auslander Advisor: Michal Eitan The Design Management Program, M.Des Bezalel Academy of Art and Design.

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Presentation Transcript
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The Designers Role in an Innovation Driven Development Process

A Case study: The wind energy industry in Israel

By: Sarah Auslander

Advisor: Michal Eitan

The Design Management Program, M.Des

Bezalel Academy of Art and Design

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Part 1. The Designers Role in an Innovation Driven Development Process

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

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Part 2. The Designers Role in The Wind Energy Industry

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

WHAT IS INNOVATIVE ABOUT THE WIND INDUSTRY?

TYPICAL INNOVATION PROCESS. THE CHALENGE.

THE DESIGNERS ROLE. A GAP.

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

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The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

LITERATURE REVIEW INTERVIEWS

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

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The Industry- facts

רוח היא תנועה של חלקיקי אויר רבים יחד בכיוון מסוים

94.23 GW INSTALLED WIND POWER SUPPLY 1% OF THE WOLDS’ ELECTRIC DEMAND

24% GROWTH PER YEAR SINCE 2004

40% OF WEST DENMARKS’ ELECTRICITY FROM WIND

37 B$ IN 2007

ESTIMATED 170,000 GW INSTALED 2010

350,000 PERSONS EMPLOYED AROUND THE WORLD

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מקור: 1: GWEC global wind report 2007

2: WWEA press release, Feb.. 21, 2008

0102 0304 05 06 07 08 09 10 11 12 13 14 15 16 17 18

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

מגישה_שרה אוסלנדר מנחה_מיכל איתן

מקומו של מעצב בתעשיית אנרגית הרוח

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The Industry – influencing factors

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

POLICY. SOCIETY.

TECHNOLOGICAL ADVANCE.

PRICE OF OIL.

POLTICAL STATE & STABILITY.

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

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The Industry – about wind

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 0506 07 08 09 10 11 12 13 14 15 16 17 18

מגישה_שרה אוסלנדר מנחה_מיכל איתן

מקומו של מעצב בתעשיית אנרגית הרוח

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The Industry – wind turbine

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

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The Industry – wind turbines

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 05 06 0708 09 10 11 12 13 14 15 16 17 18

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The Industry – innovative?

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

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The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

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The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

מגישה_ שרה אוסלנדר מנחה_ מיכל איתן

מקומו של מעצב בתעשיית אנרגית הרוח

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The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

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The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

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The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18

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The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

סיכום תעשיית

אנרגית הרוח

0102 03 04 05 06 07 08 09 10 11 12 13 14 1516 17 18

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The process

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

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The Designers Role

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

MODULARIZING THE POWER INDUSTRY

AIDING THE INDUSTRIES RELATIONSHIP WITH THE CONSUMERS

CHANGING THE INDUSTRIES CONCEPT OF TURBINES FROM TECHNOLOGY TO PRODUCT

CHANGING THE CONSUMERS COCEPT OF ENERGY FROM UTILITY TO PRODUCT

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The Gap

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

0102 03 04 05 06 07 08 09 10 11 12 13 14 1516 17 18

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The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry

THANK YOU.

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