Dynamic keyword insertion for landing pages remains challenging up to this day. That's because webmasters and online marketers have yet to comprehend how it is done correctly. Much of it has to do with old, outdated beliefs that result in repercussions from Google and other search engines. To understand why it's such a challenge to use a dynamic keyword insertion plugin on web pages, read on.
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Dynamic keyword insertion for landing pages remains challenging up to this day. That's because webmasters and online marketers have yet to comprehend how it is done correctly. Much of it has to do with old, outdated beliefs that result in repercussions from Google and other search engines. To understand why it's such a challenge to use a dynamic keyword insertion pluginon web pages, read on.
First of all, let's clarify our definition of "landing pages." It can be a squeeze page, which contains a web form where visitors opt in. It can also be a sales letter, which aims to convert the visitor into a buyer. It can also be a simple information page that contains the company's contact number or store address. It is the first page the visitor lands on from the referring site or advertisement. Now, let's dive into dynamic keyword insertion for landing pages.
Problems usually occur because of the belief that for dynamic pages to succeed, they must be created by software – worst, manually – in advance. "Dynamic" plugins have always been thought of as page generators, which create pages with the same content. The only difference you'll notice is the change in the dynamic keywords. Using a dynamic keyword insertion plugin in this strategy, however, can backfire on you.
For example, you risk many of the pages being filtered by search engines as "duplicate content." Some experts suggest that Google demotes duplicate pages. According to some SEO experts though, search engines don't actually penalise these types of pages. Rather, the pages only rank lower than the page which is deemed original. Whichever explanation you believe, you risk lower search engine rankings when using software to create very similar pages. That perhaps is the major challenge in using dynamic keyword insertion for landing pages.
So, website and business owners are torn. Will they create 200 similar pages with dynamic keywords and risk the repercussions of duplicate content tagging? Or will they do nothing and not try dynamic landing pages? The answer actually lies in finding the right software. To take out the challenge, take the time to look for a plugin that creates dynamic pages with unique URLs in real-time. The pages it creates must also be indexed – quickly – by search engines. Fulfil these two criteria and the riddle is solved. So, if you're looking to use dynamic keyword insertion for landing pages, here's what you should do. Look for a dynamic keyword replacer software, not a typical page generator.