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Hot Ecommerce Topics: Landing Pages PowerPoint PPT Presentation


Yeah…we’ve got some bad news for you, if anyone out there actually believes this. Today’s consumer needs to be engaged and courted, even after they make their way to your products. Below are some ideas on how you can do this.

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Hot Ecommerce Topics: Landing Pages

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Hot ecommerce topics landing pages

Call Us:+61 418 693 764

Hot Ecommerce Topics: Landing Pages

Yeah…we’ve got some bad news for you, if anyone out there actually believes this. Today’s consumer needs

to be engaged and courted, even after they make their way to your products. Below are some ideas on how

you can do this.

Landing Pages 101

But, I have a great site! Isn’t that enough?

No, unfortunately, it isn’t. If you are not offering any sort of interactive element and way of keeping

customers engaged with your brand, you are seriously selling your Magneto online store short of sales. At the

very least, you should be collecting emails for online promotions or even better; a newsletter.

Ok, so, what’s the best way to do this?

Landing pages. There are a variety of styles when it comes to landing pages and two basic functions they

serve.

#1: Click though landing pages attempt to persuade a customer to keep looking around at what you have to

offer. It might be a particular service you have on sale or a new product altogether.

#2: Lead generation. This one focuses on collecting email addresses or other customer information so

businesses can holler-back at a customer and keep them interested.

But I don’t want some annoying pop-up on my site.

Nobody wants that! That’s why working with a web designer who understands how to convert a visitor to a

sale is key. Alinga eCommerce is a Brisbane agency specialising in Magneto ecommerce.

Our designers have got you covered and can recommend just the right approach for your brand.


Hot ecommerce topics landing pages

The whole idea behind a landing page, is that when the customer goes to the site, this is the first thing they

see. They are completely customisable, so creating them with an option to decline and keep shopping is

totally ok.

Landing page conversion rates

When it comes to conversion rates, there is a large range to look at but let us break it down for you. Average

conversion for ecommerce stores are about ~5% on average. However, the top 10% are 11-25%. Impressive

numbers, you may be thinking.

So what makes some pages have a better conversion rate than others?

Give something to get something

Take time to consider what offers your sign-up page will provide. When a customer asks themselves, “How

is giving you my email going to make my day / life/ business better?”, the answer should be something along

the lines of this: their lives will be improved because your brand is adding value by providing a free or

complimentary (Blank). Be creative.

The first step is getting your Magneto eCommerce website outfitted with a landing page. Once you have had

time to look at the styles, next comes deciding what your offer will be.

Alinga eCommerce

can help with both the design aspect and optimisation. Contact us to learn more about what we can do for

your site.

Company Name : Magento Web design

Address : 1 Como Crescent, Gold Coast QLD 4215, Australia

Contact Number : +61 418 693 764

Email ID : [email protected]

Website : http://www.magentowebdesign.net.au


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