Yeah…we’ve got some bad news for you, if anyone out there actually believes this. Today’s consumer needs to be engaged and courted, even after they make their way to your products. Below are some ideas on how you can do this.
Hot Ecommerce Topics: Landing Pages
Yeah…we’ve got some bad news for you, if anyone out there actually believes this. Today’s consumer needs
to be engaged and courted, even after they make their way to your products. Below are some ideas on how
you can do this.
Landing Pages 101
But, I have a great site! Isn’t that enough?
No, unfortunately, it isn’t. If you are not offering any sort of interactive element and way of keeping
customers engaged with your brand, you are seriously selling your Magneto online store short of sales. At the
very least, you should be collecting emails for online promotions or even better; a newsletter.
Ok, so, what’s the best way to do this?
Landing pages. There are a variety of styles when it comes to landing pages and two basic functions they
#1: Click though landing pages attempt to persuade a customer to keep looking around at what you have to
offer. It might be a particular service you have on sale or a new product altogether.
#2: Lead generation. This one focuses on collecting email addresses or other customer information so
businesses can holler-back at a customer and keep them interested.
But I don’t want some annoying pop-up on my site.
Nobody wants that! That’s why working with a web designer who understands how to convert a visitor to a
sale is key. Alinga eCommerce is a Brisbane agency specialising in Magneto ecommerce.
Our designers have got you covered and can recommend just the right approach for your brand.
The whole idea behind a landing page, is that when the customer goes to the site, this is the first thing they
see. They are completely customisable, so creating them with an option to decline and keep shopping is
Landing page conversion rates
When it comes to conversion rates, there is a large range to look at but let us break it down for you. Average
conversion for ecommerce stores are about ~5% on average. However, the top 10% are 11-25%. Impressive
numbers, you may be thinking.
So what makes some pages have a better conversion rate than others?
Give something to get something
Take time to consider what offers your sign-up page will provide. When a customer asks themselves, “How
is giving you my email going to make my day / life/ business better?”, the answer should be something along
the lines of this: their lives will be improved because your brand is adding value by providing a free or
complimentary (Blank). Be creative.
The first step is getting your Magneto eCommerce website outfitted with a landing page. Once you have had
time to look at the styles, next comes deciding what your offer will be.
can help with both the design aspect and optimisation. Contact us to learn more about what we can do for
Company Name : Magento Web design
Address : 1 Como Crescent, Gold Coast QLD 4215, Australia
Contact Number : +61 418 693 764
Email ID : [email protected]
Website : http://www.magentowebdesign.net.au