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Public Affairs Guidance

Public Affairs Guidance. MC1(SW/AW) M. E. Miller. Objective. Write proposed public affairs guidance. Overview. Purpose Format PPAG vs. PAG Routing/Approval. Purpose. Support public discussion of defense issues and operations Source document for responding to media/public

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Public Affairs Guidance

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  1. Public Affairs Guidance MC1(SW/AW) M. E. Miller

  2. Objective • Write proposed public affairs guidance

  3. Overview • Purpose • Format • PPAG vs. PAG • Routing/Approval

  4. Purpose • Support public discussion of defense issues and operations • Source document for responding to media/public • Internal document, not for distribution • Involves planning and coordination

  5. Format • Classification/References • Background • Purpose • PA Posture/Approach • Public Statement • Questions & Answers • Miscellaneous Information • Points of Contact

  6. Format Unclas Subject: Public Affairs Guidance (PAG) - Hurricane Katrina Support Operations 2005 (U) 1. References. Ref A, Department of Defense (DoD) Instruction 5405.3, Development of PPAG, 5 Apr 1991. Ref. B, USNORTHCOM Execution Order for Hurricane Katrina Disaster Relief Operations, DTG 192300ZAUG2005.

  7. Format • Background • Provides user general information about the event. • Clear and Concise – Who, What, When, Why, etc. • Background NOT for release or public disclosure. • Ensure this is clearly marked on PAG.

  8. Format • Purpose • Explains the PAG’s purpose and identifies coordination actions, if any. • If created for higher approval, this is where that request for approval is listed.

  9. Format • Public Affairs Approach • PA Approach will be either Active or Passive. • If passive, ensure you specifically cite “Response to Query Only”.

  10. Format • Statement for Public Release • An approved public statement exercising the 5Ws and H in a news release format. • Can be for both Active or Passive PA postures, as needed. • Can include a contingency statement as well.

  11. Format • Questions and Answers (RTQ) • Anticipated questions and coordinated responses. • Always go beyond the obvious questions. • Numbered “Q1./A1., Q2./A2., etc.” • Keep answers thorough, concise and clear.

  12. Format • Miscellaneous Information • Includes Command Messages, Talking Points and Targeted Media • Messages organized by subject. • Messages & information goes deeper than RTQ

  13. Format • Points of Contact (POCs) • List the overall PAO and anyone who had a hand in drafting the PAG. • Include complete information (names, phone numbers, email, mail address, fax, etc.)

  14. PPAG vs. PAG • PPAG developed by local command prior to operation or exercise • Forwarded to OASD(PA) • OASD(PA) completes and publishes PAG

  15. Coordination • Higher headquarters • Subordinate units • Staff agencies • SAPP concerns, legal concerns, logistics

  16. Public Affairs Guidance Any Questions?

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