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branding

personalbranding

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branding

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  1. What it is + how to do it.

  2. HI. I’m Andrea. I’m a connector of people and opportunities. I’m a go-to person for innovative ideas or an artistic touch. I bring the insight of a boomerang Duluthian just on the edge of the Millennial generation.

  3. HI. I’m Dave. I’m a matchmaker. I’m a public address announcer. I am proud to keep talent in Duluth! my motto is “Impact one person every day, change one life, change many.”

  4. Every interaction is an opportunity.

  5. the interview starts far before the interview itself.

  6. in the parking lot

  7. In the elevator

  8. In the reception area

  9. what kind of impression do you want to leave behind?

  10. build your personal brand. know it and own it.

  11. every moment is a chance to make it or Break it

  12. What kind of impression are you leaving?

  13. in the classroom?

  14. in your social world?

  15. in your workplace?

  16. in your community? Painting of Mayor Don Ness and Jim Carlson by Joe Kander

  17. Online?

  18. what kind of brand do you want to be giving off??

  19. how do you differentiate yourself from your peers?

  20. what is your unique value proposition? skills and abilities Interests and Values Personality

  21. 10 ways to own and hone your personal brand:

  22. 1. understand your current message...

  23. ...and make change where change is due.

  24. 2. identify what sets you apart... goals/purpose roles/responsibilities values/beliefs skills/talents strengths interests/hobbies

  25. ...and articulate your brand. Make PERSONAL BUSINESS brand! CARDS that represent your

  26. 3. build an online presence Connect Follow Blog Tweet Comment Share Like Link in Pin

  27. 4. build a campus presence Believe in something. Find joy. Get involved. Try the uncomfortable . Get to know your professors. Take on a leadership role Use your voice. Believe in you. Form relationships . Offer Help. Show up. Ask for help.

  28. 5. build a community presence Build a support network. Be present. Pay attention. Attend Networking Events. Volunteer. Join professional groups. Join a board. Give back. Engage in your community.

  29. 6. write. write well. write often. Professional Emails. Thank you Notes. Resume and Cover Letters. Content.

  30. 7. master the basics

  31. 8. read. for fun.

  32. 9. adapt your brand as you evolve.

  33. 10. Remember that life is an interview.

  34. every day is a chance to make it or break it.

  35. WHat is the personal brand you want to leave behind?

  36. if you want to connect with us Andrea Chartier, Career Counselor Andrea Chartier, Career Counselor The College of St. Scholastica The College of St. Scholastica AChartier@css.edu AChartier@css.edu Dave Cook, Career Services Manager Dave Cook, Career Services Manager Duluth Business University Duluth Business University DavidC@dbumn.edu DavidC@dbumn.edu

  37. ...now get to it!

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