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Carina Alberelli, Utopia Best, Josh Johnson & Jonathan Oparowski

Innovation Challenge. Carina Alberelli, Utopia Best, Josh Johnson & Jonathan Oparowski. Target Market and Innovation Opportunity. Target Market: >65 year olds. The segment is growing. They have strong purchasing power . 12.97% of U.S. > 65. 19.30% of U.S. > 65.

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Carina Alberelli, Utopia Best, Josh Johnson & Jonathan Oparowski

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  1. Innovation Challenge Carina Alberelli, Utopia Best, Josh Johnson & Jonathan Oparowski

  2. Target Market and Innovation Opportunity Target Market: >65 year olds • The segment is growing • They have strong purchasing power 12.97% of U.S. > 65 19.30% of U.S. > 65 • Innovation Opportunity How might Nokia improve the cell phone usage experience for those >65?

  3. Consumer Insights from >65 segment: Cell Phone = Security • “I consider my cell phone a necessity now, but not when I first bought it. It gives me peace of mind.” • "Every older person should have a cell phone for security.” • "No one stops for help on the side of the road anymore since everyone has cell phones."

  4. INTRODUCING: SIMPLE TOUCH SECURITY SYSTEM: Securicell • Security Alarm to signal for help • One-Touch 911 with GPS tracking • Instant Connection speed dial By: Use the Security Alarm to attract attention and get help from those nearby. Securicell The Instant Connection speed dial calls the pre-set number of a loved one. The One-Touch emergency 911 button calls the police for fast response when it matters the most.

  5. Securicell Securicell By: Connections for moments that matter

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