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Desktop Publishing Terminology

Desktop Publishing Terminology. Basic Layout Terms. Alignment Asymmetrical Design Balance Consistency Contrast Directional Flow Focus Legibility Proportion Symmetrical Design White Space Z-Pattern. Alignment. Alignment of text and or graphics on a document.

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Desktop Publishing Terminology

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  1. Desktop Publishing Terminology

  2. Basic Layout Terms

  3. AlignmentAsymmetrical DesignBalanceConsistencyContrastDirectional FlowFocusLegibility ProportionSymmetrical DesignWhite SpaceZ-Pattern

  4. Alignment • Alignment of text and or graphics on a document. • Illustrating the Principles of Design • http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  5. Asymmetrical Design • Contemporary design in which contrasing elements of unequal weight and proportion are positioned on a page to achieve balance. • http://desktoppub.about.com/od/designprinciples/g/asymmetrical.htm

  6. Balance • Attain balance by equally distributing the weight of various elements, such as blocks of text, graphics, images, headings, ruled lines, white space on a page. Balance is usually symmetrical or asymmetrical. Look up the following site: • Illustrating the Principles of Design • http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  7. Balance

  8. Consistency • Uniformity among specific design elements establishes a pattern of consistency in your document. Inconsistency can confuse and frustrate the reader and can lead to a reduction in readership. • http://desktoppub.about.com/od/consistency/Consistency.htm

  9. Consistency

  10. Contrast • The difference between varying degrees of lightness and darkness on the page. • Illustrating the Principles of Design • http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  11. Directional Flow • Positioning elements to draw the reader’s eyes through the document. • http://pcworld.about.com/news/Oct162002id105141.htm

  12. Focus • An elements used to attract the reader’s eyes.

  13. Legibility • The ease with which individual characters are recognized.

  14. Proportion • Sizing elements in relation to their relative importance and to each other. • http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  15. Symmetrical Design • Balancing similar elements equally on a page(centered alignment).

  16. White Space • Background space with no text or graphics. • Illustrating the Principles of Design • http://desktoppub.about.com/od/designprinciples/l/aa_pod2.htm

  17. Z-Pattern • When scanning a paper the eyes have a tendency to move in a Z pattern.

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