Designing a newsletter
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Designing a Newsletter PowerPoint PPT Presentation


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Designing a Newsletter. Consistency & Repetition are Important. Every page should look like it belongs to the whole piece Colors, graphic styles, fonts, borders, captions, etc. However, doesn’t mean all should look exactly the same

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Designing a Newsletter

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Designing a newsletter

Designing a Newsletter


Consistency repetition are important

Consistency & Repetition are Important

  • Every page should look like it belongs to the whole piece

    • Colors, graphic styles, fonts, borders, captions, etc.

  • However, doesn’t mean all should look exactly the same

    • Experiment w/ graphic (add a tilt or crop skinny, crop wide, add borders, drop shadows, etc.

  • Come up w/ a flag or masthead first


Designing a newsletter

Don’t Do This


Designing a newsletter

Instead, Try This


Designing tips

Designing Tips

  • Alignment

    • Choose one and stick to it

    • Left alignment gives a stronger & more professional look

    • Then, when appropriate, you can break out of the alignment

  • Paragraph Indents – Avoid these

    • Include space before paragraphs to set them apart

  • Not Helvetica or Arial – too drab

    • Use a sans serif like Formata, Myriad, Syntax, Eurostile for headlines & subheads

  • Readable body

    • Some suggestions: Garamond, Minion, Palatino, Bookman, Kepler


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