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Top French Firms in China 2012 Awards

46. Top French Firms in China 2012 Awards. Template for Case Studies. Reminder on Calendar Case studies need be finalized and emailed by July 23 rd 2012. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34.

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Top French Firms in China 2012 Awards

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  1. 46 Top French Firms in China2012 Awards Template for Case Studies

  2. Reminder on CalendarCase studies need be finalized and emailed by July 23rd 2012 Apr May Jun Jul Aug Sep Oct Nov 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 Activity Perform desk research Identify key contacts Powerpoint file to be returned to fredericfessart@occstrategy.fr Set up and run ITW Send finalized Case studies to OC&C Paris Select Jury Send case studies to Jury Jury votes Inform winners to ensure key presence Prepare event presentation with winners Award night in Paris October 25th Award night in Beijing End of November

  3. Key contacts involved on Case Study and representing the firm for Awards Examples: CEO or COO China VP Asia VP Strategy / Business Devlopment

  4. INSERT YOUR LOGO

  5. Overview of [Group XXX] global activities and focus on China Global Activities Focus on China Figures relevant to business activity (# stores, m tons, …) and relavant timeline Key Figures Figures relevant to business activity (# stores, m tons, …) and relavant timeline Key Figures Turnover (€Bn) Net Margin % Employees Turnover (€Bn) Net Margin % Employees +17% +17% +10% +10% 2001 2011 2015 2001 2011 2015 2001 2011 2015 2001 2011 2015 2001 2011 2015 2001 2011 2015 BUs/ Product range / … BUs/ Product range / … • Airline Company • Passengers • Airline Company • Passengers • Cargo • Aircraft maintenance Activities Activities • HQ in Shanghai • Offices in Beijing and Guangzhou • … Adapt to information availability/relevance Locations Locations • 254 destinations • 124 countries over all 5 continents BUs/ Product range / … Partnerships • Air China: sky team member/ JV/… Adapt to information availability/relevance • 5th Company in the World with x% MS in passengers • 1st: Southwest lowcost company based in … • 2nd: Delta Airlines; traditonal company based in… • .. Adapt to information availability/relevance Competition • 10th Company in China with x% MS in passengers • 1st: Air China, local company • 2nd: … • … • ..First non local player with y% MS in passengers Competition Adapt to information availability/relevance Sources: XXXXX

  6. [Group XXX] development in China has been based on … Key Milestones Why China? • Diversify regional footprint • High growth market • First mover advantage • … Top 3-5 reasons why the company decided to push its development in China 1990: First Paris-Shanghai flight Strategy • Early years, the export phase • … • … • First steps in China • … • … • Development in China became a priority • … • … • Partnership with…providing step change • … • … • … • Our latest challenge • … • … Twist toward concerned award category: growth, audacity or partnership Goal is to tell the story Which strategy over time lead to what development 2009: … 2010: Opening of HQ in Shanghai May 2011: JV with.. Sources: XXXXX

  7. Key challenges successfully handled and reasons for success Key Challenges Success/ failure How? • Protect technology/IP • … #1 Support with facts as much as possible (data…) • Avoid mis-marriage / divorce • Detail/explanations #2 Route to market IP Partnership Management team / HR Relationship with authorities Marketing / range adaptations Localization (R&D, etc.) Industrial set-up Logistics set-up Etc. • Secure road to market • Detail/explanations #.. • Other… • Detail/explanations #.. Sources: XXXXX

  8. Key challenges unsuccessfully handled and reasons for failure Key Challenges Success/ failure Why? • Protect technology/IP • … #1 Support with facts as much as possible (data…) • Avoid mis-marriage / divorce • Detail/explanations #2 Route to market IP Partnership Management team / HR Relationship with authorities Marketing / range adaptations Localization (R&D, etc.) Industrial set-up Logistics set-up Etc. • Secure road to market • Detail/explanations #.. • Other… • Detail/explanations #.. Sources: XXXXX

  9. Lessons learned: DOs and DON’Ts and future strategy in China DOs DON’Ts • Lesson #1: …… • ……. • …….. • Lesson #2: ……. • ………… • Lesson #3: ……. • …………. • Lesson #4: …… • ……. • …….. • Lesson #5: ……. • ………… • Lesson #6: ……. • …………. Route to market IP Partnership Management team / HR Relationship with authorities Marketing / range adaptations Localization (R&D, etc.) Industrial set-up Logistics set-up Etc. Route to market IP Partnership Management team / HR Relationship with authorities Marketing / range adaptations Localization (R&D, etc.) Industrial set-up Logistics set-up Etc. Mid-term strategy in China Current/future challenges & next moves envisioned by 2015-2020 Sources: XXXXX

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