Building your digital footprint
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Building your Digital Footprint. Standing out in the Cyber World. Agenda. Recruiters’ use of Social Networks Stop Hiding Building your Brand Making your Brand Digital Best Digital Resources for Implementation How to be Searchable Examples Q&A.

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Building your Digital Footprint

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Building your digital footprint

Building your Digital Footprint

Standing out in the Cyber World



  • Recruiters’ use of Social Networks

  • Stop Hiding

  • Building your Brand

  • Making your Brand Digital

  • Best Digital Resources for Implementation

  • How to be Searchable

  • Examples

  • Q&A

Nace survey of recruiters spotlight online march 17 2010

NACE Survey of RecruitersSpotlight Online, March 17, 2010

  • 75% of recruiters surveyed reported their organizations have formal policies in place that require on-line researching of candidates.

  • For every 4 applications, 3 will look up a candidate on-line.

  • Of those 3, 2.55 will be influenced by what they see.

  • Of those 3, 1.2 will dump a candidate if they see something they don’t like.

Nace survey of recruiters cont spotlight online march 17 2010

NACE Survey of Recruiters, cont...Spotlight Online, March 17, 2010

  • Of Recruiters who searched on-line

    • 78% search engines

    • 63% social networking sites

    • 59% photo and video sharing sites

    • 57% professional and business networking sites

    • 48% personal web sites

    • 46% blogs

Stop hiding and stand out from the crowd

Stop Hiding and Stand out from the Crowd!

  • Go beyond a Resume and Cover Letter

  • Build a Professional Brand

  • Identify your Brand

  • Advertise your Brand

  • Upload your Brand

  • Be Strategic with your Brand

  • Make your Brand Searchable

Identify your brand

Identify your Brand

  • What are you selling?

  • What sets you apart from your competition?

  • What value do you bring?

  • What core attributes will you contribute?

  • What attitude and enthusiasm do you have for the industry, company, organization?

Advertise your brand

Advertise your Brand

  • Create a tagline

    • “Enhancing. Advancing. Always Improving”

  • Create a logo with color and font


    • Ask a creative friend for assistance

  • Create a business/networking card


    • Networking card sample

  • Write a mission statement or creed

    • Your set of fundamental beliefs and guiding principles

  • Write a work philosophy

  • Write a career goals statement

Upload your brand

Upload your Brand

  • Facebook

    • Keep it social but clean it up

  • LinkedIn

  • Wordpress

  • Twitter

  • VisualCV, Social Resume, Portfoliovillage, More…

  • All free resources for basic services

  • A fee to upgrade



  • Make strong professional statements in your status bar

  • Join 2-3 groups related to your target audience

  • Remain active

    • In groups

    • With comments

    • In asking questions

    • In offering your professional opinions and ideas

  • Eventually start your own group

    • It should epitomize your Brand

Wordpress blog

Wordpress Blog

  • Create pages that epitomize your Brand

    • My Professional Creed

    • My Mission Statement

    • My Work Philosophy

    • My Professional Goals

    • My Work Samples

      • Use passwords to protect your work

    • My Testimonials

    • My Perspectives on my Profession

      • This is your blog page

      • That’s my Theme and I’m sticking to it



  • Locate and begin following your top people and companies

  • Remain active

    • Join in on comments

    • Make intelligent professional statement

  • Thank those who begin to follow you

  • John’s Twitter story…

Be strategic

Be Strategic

  • Be consistent

    • Tagline, Logo, Photo, Name

  • Refer to your url’s on your resume and other professional documents

  • Become a “regular” on Twitter, LinkedIn groups, etc…related to your career of interest

    • Build and nurture these relationships

    • Share your ideas for their company

    • Provide professional opinions about your target industry

    • The more you contribute, the more you will be talked about

Be strategic cont

Be Strategic, cont…

  • Choose your top people and industries

    • Spend the majority of your time building and nurturing these relationships

  • Spend the majority of your time building your LinkedIn profile, your wordpress blog and one additional resource

Be searchable

Be Searchable

  • Be consistent with your name

    • Ex: Lindsay Graham, Brittani Lewis

  • Update your status’ often

  • Remain active with your blog

  • Use trigger words

  • Ask friends to recommend your url’s on their media sites

  • Use your Wordpress blog as your “hub”

    • Search engines will locate websites first

Building your digital footprint


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