2012 National BDPA Technology Conference. Managing Your Digital Footprint Shauna Cox. August 1 – 4, 2012 Baltimore, MD. Purpose and Objectives. Discuss considerations for protecting sensitive information. Understand ways to leverage electronic assets to benefit your “digital profile”.
August 1 – 4, 2012 Baltimore, MD
Discuss considerations for protecting sensitive information.
Understand ways to leverage electronic assets to benefit your “digital profile”.
Understand strategies for managing your online reputation.
What is a digital footprint?
Strategies for protecting information
Leveraging your footprint for personal branding
Action plan for post-session
Part 1: Risks & Protection
Part 2: Personal Branding
Data trail produced by activities in cyberspace
Content generated by online action
Social Networking Posts
privacy. Get over it.”
former CEO Sun
Source: Online Privacy by Stephen Currie
“…a promise to a…well defined audience, combined with the actual experience these individuals have with the brand [you].”
Source: Managing Brand You
by Jerry S. Wilson & Ira Blumenthal
Ask posting party to remove the information
If removal does not occur, dispute information publicly (if appropriate)
Engage “reputation” specialist
Optimize profile / reputation with positive information
Execute legal recourse if necessary
Web Sites / Organizations