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2012 National BDPA Technology Conference. Managing Your Digital Footprint Shauna Cox. August 1 – 4, 2012 Baltimore, MD. Purpose and Objectives. Discuss considerations for protecting sensitive information. Understand ways to leverage electronic assets to benefit your “digital profile”.

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Managing your digital footprint shauna cox

2012 National BDPA Technology Conference

Managing Your Digital FootprintShauna Cox

August 1 – 4, 2012 Baltimore, MD

Purpose and objectives

Purpose and Objectives

Discuss considerations for protecting sensitive information.

Understand ways to leverage electronic assets to benefit your “digital profile”.

Understand strategies for managing your online reputation.



What is a digital footprint?

Strategies for protecting information

Leveraging your footprint for personal branding

Action plan for post-session


Session structure

Session Structure

Part 1: Risks & Protection

Part 2: Personal Branding

What is a digital footprint

What is a digital footprint?

Data trail produced by activities in cyberspace

Content generated by online action

Components of digital footprint

Components of Digital Footprint

  • Email Communications

  • Social Media Profiles

  • Online transactions

  • Web surfing activity

  • Cell phone / Smart Phone tracks

Examples of digital footprint content

Examples of Digital Footprint Content

Text Messages



Social Networking Posts



Sites Visited

Phone Activity

Tablet Activity

Managing your digital footprint shauna cox

“You already have zero

privacy. Get over it.”

Scott McNealy

former CEO Sun


  • Most large cities have surveillance cameras.

  • 1 out of every 5 passwords are simple and easy to guess

  • Hackers typically take less than 4 minutes to enter a system

  • Some experts estimate Internet crime costs Americans @ $1 trillion / year

  • Over a 2-year period (2007 – 2009) identity theft incidents rose by 37%

Source: Online Privacy by Stephen Currie



  • Fraud Victimization

  • Identity Theft

  • Poor Reputation

  • Harassment

  • Invasion of Privacy

Managing risk

Managing Risk

  • Stay current on privacy policies

  • Use appropriate authentication standards

  • Avoid using debit cards for online transactions

  • Limit credit card use online (e.g., low limit cards, gift cards or prepaid credit cards)

  • Beware of social engineering techniques

  • Educate yourself on how data is used

Rules of engagement

Rules of Engagement

  • Separate business & personal cyber activities

  • Utilize strong passwords and PIN numbers {Example: Iluv3ewe}

  • Utilize encryption where appropriate

  • Assume no “expectation of privacy”

  • Utilize built-in privacy settings (but do not assume 100% protection)

Rules of engagement1

Rules of Engagement

  • Reveal information on a “need to know” basis

  • Never reveal private information in a public place

  • Execute consumer transactions cautiously

  • Properly discard electronic equipment (e.g., cell phones, computers, etc.)

  • Utilize different passwords for different purposes

Personal branding

Personal Branding

Personal image

Self presentation


“…a promise to a…well defined audience, combined with the actual experience these individuals have with the brand [you].”

Source: Managing Brand You

by Jerry S. Wilson & Ira Blumenthal

Digital profile personal branding

Digital Profile  Personal Branding

Digital Profile

  • Collection of cyber tools used to present you

  • One component of personal brand

  • Key to building online reputation

Digital profile tools

Digital Profile Tools

  • YouTube

  • Blogs

  • Personal Web Site

  • Professional Organizations (e.g., online profiles)






Building a digital profile tips

Building a Digital Profile Tips

  • Determine your digital identity and learn your niche.

  • Complete your profiles based on your personal brand.

  • Encourage endorsements.

  • Be judicious in what networks you join.

  • Leverage others’ digital profiles.

Rules of engagement2

Rules of Engagement

  • Separate business & personal profiles

  • Utilize built-in privacy settings

  • Limit sharing easily exploitable PII (e.g., birth dates)

  • Assume your digital profile is permanent

  • Make your online brand consistent with your offline brand

  • Assume all online information is accessible

Rules of engagement3

Rules of Engagement

  • Keep online communications positive

  • Present yourself professionally

    • Use proper grammar, etc.

    • Clear visuals

  • Monitor your digital profile

Managing your digital profile

Managing Your Digital Profile

  • Set regular time intervals to monitor & clean up inaccurate information

  • Set time aside to optimize your profile

  • Use automated tools to monitor your profile

  • Use search optimization techniques

Inaccurate or unflattering information

Inaccurate or Unflattering Information

Ask posting party to remove the information

If removal does not occur, dispute information publicly (if appropriate)

Engage “reputation” specialist

Optimize profile / reputation with positive information

Execute legal recourse if necessary

What s next action plan

What’s Next? (Action Plan)

  • Review your existing footprint

  • Determine what you want your digital profile to be (Prioritize components)

  • Build / Optimize your profile

  • Develop profile management / monitoring strategy



  • Many employers / potential employers check online information

  • Clients, potential clients, colleagues, etc. check digital profiles

  • Laws / legislative environment typically trail the advancement of technology

  • Everyone has or will have some interaction in cyberspace



Contact information

Contact Information

Shauna Cox

Chicago Housing Authority




  • Managing Your Digital Footprint by Stephen Currie

  • Online Privacy by Robert Grayson

  • How to Disappear: Erase Your Digital Footprint, Leave False Trails, and Vanish without a Trace by Frank Ahearn

  • Social Networking for Career Success by Miriam Salpeter

    Web Sites / Organizations

  • Privacy Rights Clearinghouse (

  • ACLU (

  • Electronic Privacy Information Center (

  • Federal Trade Commission (

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