The solution for Marketing safe brand designing & flexible marketing

1. Thesolutionfor Marketing safe brand designing & flexible marketing

2. MarketingOne Why MarketingOne? Challenge to save images and marketing expressions centrally Challenge to structure means and tools for optimal “on brand” communication Challenge to reduce printing costs while producing printings within guidelines and for branches using a variety of suppliers  Image- & Mediabank  BrandManagement  Web-2-Print & Print-on-Demand Challenge to provide professional support for your local branches, dealers, establishments etc. with the local flavor Challenge to plan, optimize and control campaigns and budgets… to increase the Return-of-Investment of your marketing organization with available resources Challenge to save, manage, edit, distribute and control your product information and marketing expressions  Local Marketing  Digital Asset Management  Marketing Resource Management

3. MarketingOne What is MarketingOne? A modular platform for coordination of several marketing processes between employees, clients, subsidiaries, agenvies and suppliers. Modular Composition: • Digital Asset Management (DAM) • Guidelines • Advertising & Media • Document Editor • Template Designer • Shop & Stock control • Budgeting • Planning • Direct Marketing(DM) • Email Marketing • Workflow & Approval • Reporting & Dashboards • only an internet access is required to run MarketingOne • user friendly • very flexible and individual customizable • low operation costs • „out-of-the-box • no tailor made development necessary, only configuration • unlimited users • no costs for single actions i.e. printing • proven system, robust and stable • Partner and system integration possible (a lot of known interfaces) • you can use MarketingOne internally or externally for client specific processes (managed services) • modern architecture, 64bit asp.NET/AJAX • multilingual • expendable authorization options • simple license model

4. DigitalAsset Managemet Dashboard & Reports Brand Guidelines Workflow & Approval MarketingOne Planning & Budgeting Advertising & Media Direct Marketing Document Editor Stock & Shop Control Template Editor • MarketingOne – Modules a central database for your brand and marketing collateral, rights and version management 24/7 custom Reports & Dashboards. Choose the KPI that you wish to target your Marketing following standardized procedures. Quick, efficient and convenient centrally develop, manage and share all your marketing, brand and house style guidelines your activities can be planned and controlled at various levels: organization, establishments, departments and individual users, you will have real time insight enable your organization to create your own advertisements, easily, quickly and without additional expenses for an advertising agency this fully supports the set up and execution of DM campaigns, from a simple DM letter to a personalized brochure help users to create new marketing and communication tools online or adjust existing expressions, the result is a new version or a ready-to-print PDF enable your employees, departments or establishments to order products 24 hours a day, it works just like an online shop allows you to create templates that can be shared with the Document Editor module and Advertising module, create your own templates for brochures, flyers, posters, business cards, Point of Sales material, newsletters etc.

5. MarketingOne – Best Practices For implementation there is no need for time-consuming developments. We assembled all our experiences of different verticals in Best Practices. These Best Practices processes are already depicted in MarketingOne. MarketingOneindustry solutions for: • Benefits of clients when using Best Practices • fast execution • (few weeks) • low risk • immediately cost safing • starting work is immediately possible Banks Retail Energy Insurances Media agencies Franchisees Automotive

6. MarketingOne – Best Practices For implementation there is no need for time-consuming developments. We assembled all our experiences of different verticals in Best Practices. These Best Practices processes are already depicted in MarketingOne.

7. MarketingOne – whocanuseit? dealer / subsidiaries / branches / agencies / franchisees etc. clients HQ Frankfurt München Hamburg Köln external partners (ie. print or media agencies etc.) external partners (ie. print or media agencies etc.)

8. Practiceoverview – clients

9. Practiceoverview – costs One time costs Running costs • licenses • Implementation • training • optional costs • additional modules • interfaces • licenses • maintenance & support • (managed) hosting • SaaS / ASP • on demand

10. Media Management / Digital Asset Management Clear and structuredoverview of all yourassets.

11. Media Management / Digital Asset Management Clear and structuredoverview of all yourassets.

12. Brand Management / CI Portal Manage and shareyourguidelines and house style carrierswithemployees, agencies and supplier.

13. Dokumenten und Template Generator All materiales 100% „on brand“

14. Workflow Modul Processautomation – clear, easy and understandableprocessdefinition.

15. Project and Event Management Inkl. Budget and Planning Management.

16. Print Solutions Web-2-Print and Print-on-Demand

17. Mobile Solutions Serve different mobile operatingsystems/deviceswithonlyoneapplication.

18. Dashboard and Reporting System Createindividualorstandardreportingswithreal-timedata. (i.e. material-, project- orprocesscontroll etc.)

19. Planning Planning and controlling on eachlevel.

20. MarketingOne – Online-Demo Pleaseaskfor an online demoorforfurtherinformationwecouldprovideyou. www.MarketingOne.eu/dechristian_schmalisch@anantsol.com

21. Testimonial GM/OPEL Netherlands Results LMP-line provides a central location for General Motors where all communications and marketing resources can be saved and used by dealers. The marketing database is the basis of LMP-line, where brochures, price lists, advertisements, etc. can be viewed, downloaded and ordered. In advertisements, predefined fields can be edited. For example customizing text, adding images and changing blocks in dealer advertising. When ads are adjusted and approved by the dealer, they can immediately be sent to the media publisher. Also, the ads are ready for print in the media. LMP-line indicates which publication dates are available for a selected title. Costs for Media publications and for example ordered brochures can be deducted automatically from the budget of the Opel dealer. LMPonline gives a dealer an actual overview of his budget in the particular budget period. LMPonline is also used for managing and monitoring marketing communication costs at at an aggregate level regarding local marketing spent. With LMP-online GM can make use of a wide variety of online reports to closely monitor behaviour, spent and usage. As a result, it can be said that the top five selling dealers are among the top 10 users of LMP-line. A flying start Leo den Haan, Internet and CRM and project coordinator for LMP-online: "The system is paid by GM and the Opel dealerships in the Netherlands. It primarily refers to all marketing resources of the Opel brand. The input of dealerships in the development of the system was of great importance. A test panel provided us during the process of valuable input and feedback. Before the launch we had a road show for all dealerships. In order to allow them to talk about the latest marketing strategy, but also to experience behind a laptop how to take advantage of LMP and online opportunities. That has given us a flying start. After launch, it instantly became a hit and was adopted on a large scale. Since January 2009 also the G2-dealers, the GM label for used cars, are connected." Fine Tuning The addition of a DM module, which easily allows dealers to make DM-mailings which are generated on the fly is valued. There is also now an opportunity for online advertising creating banners which can be fine tunes and then downloaded in LMP-online. 'These are all demands, which also emerged from the dealerships. The system is constructed so that additional elements are relatively simple to add." according to Leo den Haan.

22. TestimonialAchema Group TheChallenge Theclient was lookingfor a media bank. User-friendliness was key. Images shoudbefoundeasily and fast, and theywanted to previewfileswithouthaving to download the image first. They also wished to keeptrack of whatimageshavebeenused in whatcommunications, to preventrepeatuse of images. Finally, theywanted to manage thierowncontent, and in thefuturetheywanted to expandthe image bank to include material fornewlabels. Thismeansthatthesystemshouldbenotonlyeasy to use, but also easy to manage. The Solution ThroughourpartnerParagon was created an image bank. That image bankcanbeused to store and archive all manner of files. Theclientemployeescanview and download files and usethem in marketing and communication material. Moreover, the modular solutionforthe image bankmeansthattheclientisreadyforthefuture: additional functionscaneasilybeadded.

23. Testimonial Intertrust TheChallengeTheclients was lookingfor an online solutionwithwhichtheirofficesaroundtheworldcancompose, create and order theirproductsheets, brochures and folders. Theguidelinesforthiercorporateidentityhad to beobserved. Thelocalsuppliersneeded to beable to havetheirprinted matter producedbylocalprintinghousesusingthissolution. They also wantedthesystem to givebettercontrol of theprocess of creatingresources. The SolutionOurpartnerParagoncreated an international marketingportal. Nowtheclient has oneplatformthatoffersworldwidesupport. Marketing and sales material isdistributed to twentycountriesfromthecentralcommunicationsdepartment. Users canadaptthatmarketing and communication material withintheframework and guidelines of theclient'scorporateidentity.

24. Furthertestimonials on request

25. Thank You for your attention! AP Deutschland: Christian Schmalisch, Head of Business Development Europe Tel                +49 761 387 37 10 Tel                   +41 31 53 606 35Mobil (D)    +49 162 435 20 81Mobil (CH)    +41 77 433 49 09Mobil (IND)  +91 99 403 68 303 Asia Pacific Anantara Solutions Private Limited Level 31, 6 Battery Road Singapore - 049909 Tel:(+65)-63208584 Fax:(+65)-63208585 Corporate Office Anantara Solutions Private Limited Module #1205,12th Floor, D Block, Tidel Park, 4, Rajiv Gandhi Salai, Taramani, Chennai. India-600113 Tel:(+91)-44-43594570 Fax:(+91)-44-43594571 United States of America Anantara Solutions Private Limited • 475 Wall Street • Princeton, NJ 08540 • United States of America • Tel:(+1)-630-8814146 Germany Anantara Solutions Private Limited • Grindelberg 13-17Hamburg – 20144Germany • Tel: (+49)-40-42236080 10 • Fax: (+49)-40-42236080 90 Switzerland Anantara Solutions Private Limited • Dorfstrasse 9Bern/Rüfenacht - 3075Switzerland • Tel:(+41)-31-53606 35Mobil:(+41)-77-4334909 • Mumbai Operations Anantara Solutions Private Limited • Level 8, Raheja Towers, Block G, • Plot C62, Bandra Kurla Complex, • Bandra(e), Mumbai. India - 400051 • Tel:(+91)-22-40907239 • Fax:(+91)-22-40907240 United Kingdom Anantara Solutions Private Limited • Winton House, Winton Square • Basingstoke, RG21 8EN • United Kingdom • Tel:(+44)-7879898341