Marketing and Meaning: The ISU Brand. Unbounded Possibilities Wednesday, August 10, 2011. Overview. Office of Communications and Marketing What is a Brand? Development of the Brand Messages at ISU So, What’s UP W ith That? Conclusions and Questions.
Marketing and Meaning:The ISU Brand
Wednesday, August 10, 2011
What is a Brand?
A “brand” is simply the essence of an organization.
The brand is a statement about what makes an organization, person, or product special.
What does this mean to your Unbounded Possibilities proposal?
Conclusions and Questions