Valuation using Residual Enterprise Income
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Valuation using Residual Enterprise Income. Southwest Airlines: Business Description. Southwest Airlines Co. operates Southwest Airlines and AirTran Airways, major passenger airlines that provide scheduled air transportation in the US and near-international markets

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Southwest airlines business description
Southwest Airlines:Business Description

  • Southwest Airlines Co. operates Southwest Airlines and AirTran Airways, major passenger airlines that provide scheduled air transportation in the US and near-international markets

  • As of December 31, 2012, the company served 97 destinations in 41 states and consisted of 694 aircrafts

  • Known for conveniently timed flights, low fares, and no supplementary fees for baggage

  • Boeing is Southwest’s sole supplier for aircrafts

  • The company’s business is somewhat seasonal and greater during summer months


Southwest and airtran acquisition
Southwest and AirTran Acquisition

  • On May 2, 2011, Southwest acquired all of the outstanding equity of AirTran Holdings, Inc. whose parent company was AirTran Airways

  • Note 1: Summary of Significant Accounting Policies states the accompanying Consolidated Financial Statements for 2011 include the results of operations and cash flows for AirTran from May 2, 2011 through December 31, 2011



Valuing southwest
Valuing Southwest

Estimated sales growth rate: 3.0%

EPM: 5.0%

EATO: 2.26

Estimated growth rate beyond 2019: 3.0%

Estimate of enterprise cost of capital: 9.53%

V= $9,935


Discounted cash flow model
Discounted Cash Flow Model

$9,935is the estimated intrinsic value of enterprise operations of Southwest based on my assumptions thus far.


Valuing southwest1
Valuing Southwest

Estimated sales growth rate: 3.0%

EPM: 5.0%

EATO: 2.26

Estimated growth rate beyond 2019: 3.0%

Estimate of enterprise cost of capital: 9.53%

V= $9,935



Works cited
Works Cited

  • Capital IQ

  • SEC website

  • Module 7 from Valuation using Residual Enterprise Income

  • 2013 10-K Earnings Conference Call


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